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Pirelli Hosts China Football League Medical Exchange

Football sponsorship, as was witnessed during the World Cup, can give a tyre maker extensive exposure and media coverage. Pirelli is one of a number of firms that has decided to lend its support to the beautiful game, and the Italian company sponsors teams or associations in Italy, Switzerland, South America and China. Its involvement in the last of these regions is through a three-year title sponsorship agreement to Chinese Super League (CSL) – now known as Pirelli’s China Super League – which began in 2009. Recently, to boost the CSL medical team’s competencies in the area of sports injury treatment and rehabilitation, Pirelli arranged for doctors from 16 CSL teams travelled to Italy for a week-long exchange tour.

12th July 2010/by Tyrepress Editors

Celebs Draw Crowds to Bridgestone Eco Rally

Hundreds of people turned out to see celebrities and politicians try their hand at eco-driving when the Bridgestone Eco-Rally travelled from Brighton to London’s Hyde Park on 7 July. F1 fans in particular lined the streets to get a glimpse of F1 heroes, such as Nico Hulkenberg, Eddie Irvine and Patrick Head, just days before the Silverstone Grand Prix. Other celebrities included Kevin McCloud, Quentin Wilson and Secretary of State for Energy and Climate Change, Chris Huhne.

The Bridgestone Eco-Rally showcased the latest in low and zero emission vehicle technology and included a full range of eco-vehicles from the Gutsi Zero Bus to the Honda CR-Z hybrid. The Ford Fusion world record-breaking hybrid also took part, representing Ford's electrification plans for Europe.

8th July 2010/by Tyrepress Editors

F1 Tyre Supply a $70M Per Annum Investment – Deutsche Bank

Deutsche Bank analysts have estimated Pirelli’s investment in Formula One sole tyre supply between 2011 and 2013 as being US$70 million per season. This annual sum, which may represent a figure at the conservative end of the spectrum, is seen by the bank as positive news for shareholders as it should improve brand equity without affecting profit and loss. As Tyres & Accessories has already reported, Pirelli intends to finance its F1 activities at least in part by reducing its expenditure in other motorsport sponsorship, including WRC.

1st July 2010/by Tyrepress Editors

Maxxis Appoints New UK Marketing & Sales Coordinator

As part of its investment in marketing communications aimed at boosting brand profile both within the tyre industry and amongst key consumer audiences such as tuning and performance enthusiasts, Maxxis has appointed Amy Colbourne to the position of marketing and sales coordinator. Ms Colbourne, 24, works alongside Maxxis International UK’s managing director Derek McMartin and has taken on the day-to-day responsibility for the smooth running of the company’s advertising and sponsorship programme and its online marketing activities.

18th June 2010/by Tyrepress Editors

Bridgestone Returns as NHL Official Tyre

The National Hockey League, the National Hockey League Players’ Association and the Hockey Hall of Fame have renewed a partnership with Bridgestone Americas Tire Operations and Bridgestone Canada, in which the Bridgestone brand will serve as the “Official Tire of the NHL, NHLPA and the Hockey Hall of Fame,” for the next five years, reports Tire Review. As part of the agreement, Bridgestone will return as the title sponsor of the award-winning outdoor game, the Bridgestone NHL Winter Classic. The event, which is typically the NHL's most-watched regular-season game, takes place on New Year’s Day.

27th May 2010/by Tyrepress Editors

Infinity Tyres Invests in Prime Position at Reifen 2010

International News, News

After only six years in the tyre market, Infinity Tyres’ continuing efforts to increase its brand’s reputation and the awareness of Infinity tyres are embodied in the prominence of the company’s presence at Reifen 2010. As part of a 240 square metre island stand situated within Hall 3, Infinity will be exhibiting its range of passenger and truck tyres. Positioned as a premium quality economy tyre, Infinity is now distributed across five continents and in over 60 countries. And according to company representative, Infinity tyres sits comfortably amongst the tyre world “giants” exhibiting in Hall 3 at Reifen 2010.

21st May 2010/by Tyrepress Editors

HiQ Employee Brings Cartoon Hero to Life

HiQ reports that one of its employees has become animated about Cars. Stuart Harris, who works at the fast fitter’s West End centre in Bodmin, is said to have become the talk of the town after transforming his treasured car into an iconic children's cartoon hero. Harris has brought hotshot rookie racing car Lightning McQueen from the Disney/Pixar film to life, following an imaginative redesign of his prized Subaru Impreza.

20th May 2010/by Tyrepress Editors

Bridgestone Announces Sponsorship of 2010 Eco Rally

Bridgestone has announced that it will sponsor a rally of low and zero emission vehicles: the 2010 Brighton to London Eco-Rally. The company says it will bring along well-known Formula One names on Wednesday 7 July, when the convoy of vehicles will travel the famous Veteran Car Run in reverse, driving from Brighton’s seafront to London’s Hyde Park. At the park, the rally will join a green transport exhibition, free to attend, at the Royal Albert Memorial.

4th May 2010/by Tyrepress Editors

Back for More – Michelin Sponsoring MPG Marathon in 2010

Michelin has signed its name on the dotted line to continue sponsorship of the MPG Marathon, an annual event organised by Fleet World Magazine. Now in its eighth year, in 2010 the MPG Marathon takes place at Ettington Chase, near Stratford-upon-Avon, on September 15 and 16. Participants will once again have the opportunity to show that skilful driving can mileage per gallon – or kilometers per litre, if that’s more your cup of tea – way beyond manufacturers’ own estimates.

23rd April 2010/by Tyrepress Editors

Evidence & Expert Opinion Backs Young Driver Initiative – Pirelli

In February the Young Driver programme, which Pirelli is a major sponsor of, received a measure of negative press after the publishing of comments by a Police Federation inspector and a RoSPA representative. Ken Clinton, head of road safety for the RoSPA, went as far as commenting that the scheme “will probably mean youngsters will take fewer lessons when they come to learn to drive, and if they take fewer lessons they will get less experience.” In defence of the scheme, Pirelli has responded that a flood of evidence supports the initiative and the positive impact it will have on reducing the number of road accidents across Britain.

15th April 2010/by Tyrepress Editors

Ex-BTCC Racer Joins ‘Team HiQ’

He may be long retired from the British Touring Car Championship, yet Jeff Allam’s connection with HiQ is today stronger than ever. The 55-year old – who during the early to mid 1990s competed in Britain's premier motor racing series in Vauxhalls and BMWs – has become a franchisee of the fast fit network.

14th April 2010/by Tyrepress Editors

VW Polo Voted World Car of Year

Despite the April 1 date of announcement, the Volkswagen Polo was nobody’s fool at a press conference hosted by Bridgestone Corporation along with the New York International Auto Show and BASF SE – the German hatchback was declared 2010 World Car of the Year. The Polo was chosen from an initial entry list of thirty entries nominated by fifty-nine jurors from twenty-five countries.

6th April 2010/by Tyrepress Editors

Nexen Appoints Samsung Recruits as CEO and VP Sales

Nexen Tire has elected H.B. Lee as Nexen Tire vice chairman and CEO along with the appointment of Byung-Woo Lee as vice president sales division. Hyun-Bong Lee, the former CEO of Samsung Electronics, was elected as vice chairman and CEO in the meeting at the KOSPI 200 company’s recent annual shareholders meeting.

In spite of the economic downturn in 2009, last year Nexen Tire broke its all it records with sales of $760 million, 28 per cent up over 2008. According to the company, “this outstanding performance came from aggressive marketing strategy to US and European markets and uplifting brand power in Korean domestic markets.”

6th April 2010/by Tyrepress Editors

Yokohama Tire Signs Baseball Sponsorship Agreement

Yokohama Rubber’s North American manufacturing and marketing arm, Yokohama Tire Corporation, has added baseball to the range of sporting codes its sponsors through the signing of a deal with the Los Angeles Angels. The company comments that the Angels’ signing of free-agent Hideki Matsui – the Japanese player affectionately known as “Godzilla” – made the team a good fit. The agreement between Yokohama Tire and the Los Angeles Angels includes signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard; as well as hospitality opportunities at select games.

6th April 2010/by Tyrepress Editors

Cooper Tires British Formula Three Series Starts Easter Weekend

Cooper is looking forward to another season as title-sponsor and tyre-supplier to the British Formula Three Series. The company says that British F3 is one of the world’s most successful championships for aspiring Formula One drivers; with stars including Ayrton Senna, Mika Hakkinen, Jenson Button and Lewis Hamilton all racing in the series on their way to F1, it isn’t difficult to back up that claim. Most recently the last two champions have leapt straight to F1 – 2008 title winner Jaime Alguersuari now races with the Toro Rosso team while last year’s champion, Daniel Ricciardo, has been appointed official reserve driver for both Red Bull Racing and Toro Rosso in 2010.

24th March 2010/by Tyrepress Editors