sponsorship Archives - Page 45 of 59

Kumho Adds US Teams to Sports Sponsorship Portfolio

It is already heavily involved in the UK and throughout Europe with football – the real football, the one where ball contact is made using the feet – and now Kumho Tires has extended its sports sponsorship activities to the American equivalent. In announcing the sponsorship of five gridiron teams in the US, the tyre maker says it has chosen a target for its sports marketing “renowned as American as apple pie” to make inroads into North American area.

11th October 2010/by Tyrepress Editors

Maxxis Shows Grassroots Support With Latest Football Sponsorship

News

What do the Under-9 teams at Sprowston Football Club have in common with Premier League greats Liverpool and Aston Villa? The answer, you may or may not have already suspected, is tyre related. The Norwich based team has become the latest football club to gain sponsorship from Maxxis. The tyre maker is sponsoring the boys in conjunction local Grouptyre member We Sell Tyres (Wholesale) – a member of Grouptyre, which distributes Maxxis tyres throughout Norfolk.

6th October 2010/by Tyrepress Editors

ATS Euromaster’s Steward Cycling to Save Lives

News

In November, ATS Euromaster’s head of Business Development, Kevin Steward, will direct his efforts towards development of another kind when he sets off on a 420 kilometre ride through Tanzania as a participant in the transport charity Transaid’s ‘Cycle Tanzania’ fundraising initiative. Money raised through Steward’s efforts will help the independent charity’s work in Africa and the developing world.

27th September 2010/by Tyrepress Editors

Maxxis Again One of Taiwan’s Top Brands

News

For the eighth straight year, Maxxis has been listed on Interbrand’s ranking of Taiwan’s top 20 global brands, reports Tire Review. The company placed seventh for 2010, and was again the only tyre-maker on the list. Maxxis’ brand value was assessed at $391 million, an increase of 13 per cent from the previous year.

21st September 2010/by Tyrepress Editors

Cooper Sponsors College American Football Halftime Show

News

Continuing the association of tyre manufacturers and half-time entertainment in American Football games (henceforth “football”), Cooper Tires has taken up an exclusive sponsorship with the ABC College Football Halftime Show for this season, which began over the weekend. The Cooper Tire Halftime Show will win coverage for the company where college football is broadcast, namely on ABC, ESPN, ESPN2 and on-line at ESPN.com. The sponsorship, which will feature the Cooper logo in a number of prominent locations, runs until mid-October. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.

6th September 2010/by Tyrepress Editors

Avon Tyres Unfurls Backing of Sevenstar Competitor

News

Motorsport and football sponsorship is commonplace these days, but few tyre makers weigh anchor and take to the seas. Avon Tyres is proving itself no landlubber, however, and is backing an entry in an event many consider to be one of the toughest and most challenging endurance tests in ocean racing, the Sevenstar Round Britain & Ireland Race. Charles Ivill, the managing director of ETB (Exhaust Tyres and Batteries Ltd), and his crew of ten are taking on the challenge, which commences on August 23. Ivill and crew will be pitting their nautical talents against an international fleet of 30 yachts.

23rd August 2010/by Tyrepress Editors

Yokohama Tire Extends NFL Sponsorship Commitment

News

For those of us raised with a good working knowledge of the offside and LBW rules, American football can sometimes appear an unfathomable mystery. But there’s no denying it’s hugely popular on the other side of the Atlantic, and Yokohama Tire Corporation is keenly aware of this. In July the tyre maker signed a one-year sponsorship agreement with the Dallas Cowboys, and now it has added two more National Football League teams to its collection: the Denver Broncos and Baltimore Ravens.

17th August 2010/by Tyrepress Editors

Hankook Eyes Premier League Football Deal, Extends European Sponsorship

Company News

While Hankook discloses the medium term aim of widening its football sponsorship strategy to include England’s Premier League and Italy’s A Series, it is currently furthering its commitments through new deals in Germany and Spain. In addition to extending its relationship with six times German league champion Borussia Dortmund, in the 2010/2011 season the tyre maker will also display advertisements at the home stadiums of four federal league teams: Bayer 04 Leverkusen, Eintracht Frankfurt, VfB Stuttgart and VfL Wolfsburg.

13th August 2010/by Tyrepress Editors

Daniel Hemric Wins Legends Million on Federal Tyres

Motorsport, Premium

Federal Tires was chosen as an official sponsor of tires for the US Legends Million held at Charlotte Motor Speedway, North Carolina, over the weekend of 15-17 July. In a fierce battle, Kannapolis, N.C., native Daniel Hemric won the inaugural contest, the largest grassroots race in history, taking home $250,000 with the victory. Doug Stevens held on to finish second, followed by Steven Cantrell, David Ragan, and Tyler Green.

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28th July 2010/by Tyrepress Editors

Yokohama adds Cowboys to Sponsorship Corral

News

Visitors to the Dallas Cowboy’s recently completed 280,000 square metre Cowboys Stadium will bask in Yokohama Tire’s corporate presence following the signing of a one-year sponsorship agreement between the club and tyre maker. The deal includes stadium, pre-game, post-game and in-game spots on the team’s flagship radio station; in-stadium displays and in-game announcements on the public address system and on LED boards. Yokohama Tire Corporation will also be able to take advantage of hospitality opportunities at select games, and the tyre maker will partner with the team on its travelling Dallas Cowboy Museum Tour truck, which goes to more than 100 events per year.

27th July 2010/by Tyrepress Editors

Conti Scores Bayern Munich Deal

Company News

Continental is expanding its football sponsorship with a deal involving one of the world’s best-known teams. Together with majority shareholder the Schaeffler Group, the German tyre and automotive components manufacturer has become sponsoring partner of FC Bayern Munich. Recently the companies and the club signed an agreement that runs until 2015.

26th July 2010/by Tyrepress Editors

Linglong Kicks Off Football Sponsorship Deal in Australia

News

Australian football club Brisbane Roar has received a sponsorship boost after signing a one-year deal with tyre maker Shandong Linglong. The team, which plays in the nation’s premier A-league, has welcomed the Chinese company’s Australian presence, Linglong Tyres, as ‘front of short’ sponsors.

22nd July 2010/by Tyrepress Editors

Bridgestone to be Official NFL Tyre for Five More Years

News

Bridgestone will remain the “Official Tire of the National Football League” in the US following a five-year extension of the marketing sponsorship deal between Bridgestone Americas Tire Operations (BATO) and the National Football League (NFL) was agreed upon on July 15. Under the agreement, a continuation of a three-year deal that commenced in 2007, BATO will continue to work with the NFL brand through numerous exclusive promotional opportunities, including the title sponsorship of the Super Bowl halftime shows for Super Bowls XLV – XLIX.

16th July 2010/by Tyrepress Editors

HiQ Revs Up BTCC Giveaway

News

For those wanting to enjoy the full atmosphere of a sporting event, there is just no substitute to being there in person. British Touring Car Championship fans will therefore be thrilled to hear the HiQ fast fit network is offering them the chance to attend the series, courtesy of another exclusive giveaway. After launching Twitter and Facebook ticket competitions throughout the course of the season, HiQ is offering more opportunities for supporters to lap up Britain's premier motor racing series.

14th July 2010/by Tyrepress Editors

Maxxis Launches UK Facebook Page

News

In a bid to provide an additional channel of communication with retailers and consumers, Maxxis Tyres (UK) has turned its attention to the social media scene. The tyre maker has set up a Facebook page to raise its profile and enable everyone associated with the company to keep up to date with latest developments, particularly in relation to its sponsorship deals and promotional activities in support of the performance/tuning market.

13th July 2010/by Tyrepress Editors

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