sponsorship Archives - Page 44 of 59 - Tyrepress

Posts

Football In, Motorsport Out at Kumho

Sport sponsorship is gaining popularity, and the tyre industry is no exception to this rule. While tyre manufacturers used to snatch up motorsport deals and then report the transference of know how and technology gleaned from racetrack experience to their on-road products, these days sponsorship of other sporting codes, such as football, basketball or golf, are increasingly playing a part in manufacturers’ marketing strategies. Now Kumho Europe also intends to follow this path. While the Korean tyre maker is currently still considering if and under which conditions its partnership with Manchester United should be extended, some Kumho people are not convinced of the deal’s benefit within Continental Europe and for this reason the company plans to begin a similar arrangement as premium partner to a team in Germany’s national football league, the Bundesliga. Speaking with Tyres & Accessories, Kumho Germany marketing manager Wolf Fuder said that negotiations to this effect are currently ongoing and therefore the company is not yet in a position to name which team it would enter such a deal with. Kumho would not, however, act as jersey sponsor.

11th January 2011/by Tyrepress Editors

Maxxis to Exhibit ZR9 at Autosport International Show

The Autosport International Show will take place this year on 13-16 January, and tyre manufacturer Maxxis International is preparing a new tyre UK launch, a presentation of its sports sponsorship and the unveiling of its new corporate website. The “2-in-1” Maxxis 2011 calendar and a new mobile phone app will comprise the promotional materials on show, while the ever-present Maxxis Babes will meet visitors to the show, pose for photographs and give away Maxxis merchandise. The Autosport Show is clearly an important event for Maxxis, giving the brand increasing its visibility in the aftermarket, and allowing it to communicate with the motorsport enthusiasts the show tends to attract.

6th January 2011/by Tyrepress Editors

Bridgestone Remains Tight Lipped on Firestone IndyCar Plans

In light of rumours regarding Firestone’s departure from motorsport, Bridgestone Americas has released a statement explaining its position, yet the tyre maker’s official words clarify little. Speculation that Bridgestone will dump the IndyCar Series after the 2011 season has existed after it failed to renew its tyre supply contract before the December 31 deadline.

6th January 2011/by Tyrepress Editors

Maxxis Marks Ten Years of British Motocross Sponsorship

Recently Maxxis announced its continuation as headline sponsor of the ACU British Motocross Championship by signing up for the 2011 to 2013 seasons. To mark a decade of commitment to the series – the tyre maker first served as sponsor in 2001 – Maxxis has decided to take stock of how its presence in the motorcycle sector has grown over the years.

13th December 2010/by Tyrepress Editors

Kumho Signs Basketball Sponsorship Deal

In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.

3rd December 2010/by Tyrepress Editors

Cooper Tire Agrees British Formula 3 Extension

Cooper Tire will continue as the official control tyre supplier and title sponsor of the prestigious British F3 International Series until at least the end of the 2014 season. Cooper took over the supply and sponsorship of British F3 in 2009 from its Avon Tyres brand, which had previously been sole supplier to the series for 27 years, and now supplies the British GT Championship. The Cooper Tire British F3 International Series is widely acknowledged as one of the toughest domestic single-seater championships in the world and is a recognised route to the pinnacle of the sport for aspiring Formula 1 drivers, having produced 2009 FIA F1 World champion Jenson Button, and current F1 drivers Mark Webber, Rubens Barrichello, 2008 British F3 champion Jaime Algersuari, and newly signed Sauber driver and 2007 National Class champion Sergio Perez.

2nd December 2010/by Tyrepress Editors

Avon Signs Up to 3 More Years with British GT

Since Avon Tyres began supplying control tyres to the British GT Championship in 2006 drivers have clocked up some 200,000 racing miles on its products. Now they’ll have the chance to add a few more miles to the tally following the signing of an agreement to extend the tyre maker’s title sponsorship and control tyre supply until the end of the 2014 season. Avon’s first outing under the new agreement will be at Oulton Park on April 23 to 25 next year.

1st December 2010/by Tyrepress Editors

Micheldever Staff and Kumho Dealers Visit Manchester United

Micheldever’s top Kumho dealers Forest of Dean tires and A&M tires Wigan joined Alan Baldwin, MTS wholesale director, Amelia Lion, Brand sales co-ordinator and Andy Spry, Protyre regional manager for the recent Manchester United home game at Old Trafford v Wolves, which United clinched with a last minute winning goal. All were entertained pre-match by Manchester United Legends Andrew Cole and Denis Irwin, both treble winners with United, and Andy Richie, the youngest ever hat trick scorer for Manchester United.

22nd November 2010/by Tyrepress Editors

Maxxis to Sponsor Australian Open

Maxxis has extended its sport sponsorship through its signing of a two-year deal to sponsor the Australian Open, the largest sports event in the southern hemisphere and the first of the annual Grand Slam tennis tournaments. In addition to being an official sponsor of the first Grand Slam event of the calendar year, Maxxis will be the official tyre of the Australian Open, which next takes place in Melbourne from January 17 to 30, 2011.

19th November 2010/by Tyrepress Editors

Kumho Hosts ‘Dream Day’ at Manchester United

Having friends in high places can sometimes prove a definite advantage, as Kumho Tyres recently noted when organising a ‘Dream Day’ for children and their parents/carers. The 40 children, selected in competitions or from Manchester’s Francis House Children’s Hospice, recently spent the day honing their skills with a bunch of football players – but not just any players, mind you. Making full use of the benefits from its official sponsorship of Manchester United Football Club, Kumho Tyres arranged for the lucky 40 to spend the day at Old Trafford and Manchester United’s Carrington training ground with no less than five of the club’s first team players.

17th November 2010/by Tyrepress Editors

Maxxis to Launch New UK Website in 2011

Maxxis has announced that it will launch a newly designed UK website that will go live in January 2011. The original maxxis.co.uk corporate website was launched at the end of August 2008 and was upgraded in 2009. The latest revision of the site features a new content management system and enhanced navigation system designed to make it easier for Maxxis to add new material and keep the site up to date.

One important change is the way in which the site accepts information feeds. Thanks to innovative development work in this area, updates fed into the central database will instantly upload to the website as well as to other online applications that are currently in the pipeline. As a result, it will be easier for Maxxis to update information on the site, including tyre data, retailer contacts and details on teams and drivers in relation to its sponsorship activities, while visitors will be able to follow the schedule of events and keep track of where the Maxxis Babes will be heading next.

15th November 2010/by Tyrepress Editors

Goodyear Shods Winners at British Ploughing Championships

On 9 and 10 October the British National Ploughing Championships took place at Grange de Lings near Lincoln. The winners of both the Reversible Final and the Conventional Final were using Optitrac tyres, manufactured by Goodyear, the event’s title sponsor. The Reversible Final saw Colin Bowen from Clun, Craven Arms in Shropshire win the plough-off with 19 points, retaining his title. Former World Ploughing Champion, John Hill from Hoylandswaine in Sheffield took the top spot in the Conventional Final plough-off with 21 points. Both ploughmen will represent England in the 2011 World Ploughing Contest to be held in Sweden.

26th October 2010/by Tyrepress Editors

Kumho Receives Special Commendation for its Football Sponsorship

Korean manufacturer Kumho has been recognised in conjunction with Manchester United Football Club – which the company sponsors – for their ‘Play Safer’ programme; a road safety scheme run with a football theme and backed by Greater Manchester Police. The tyre-maker received a Special Commendation Award in the Best Club Sponsorship category at the Northwest Football Awards 2010, held at Lancashire County Cricket Club’s conference and cricket-watching venue The Point.

18th October 2010/by Tyrepress Editors

Bridgestone, Stapleton’s Among the Winners at 2010 TAFF Awards

The Tyre and Fast Fit Awards are now a well-established feature of the UK tyre industry calendar, with winners announced during the NTDA’s Annual Dinner in the grand environs of Manchester’s Beetham Tower. Bridgestone UK was awarded Tyre Manufacturer of the Year, while Stapleton’s was the winner of the coveted Tyre Wholesaler of the Year gong. Other awards presented during the evening were the Tyre & Aftermarket Equipment Supplier of the Year, which went to Apaseal; the Environment Award, going to Envirotyre; the Innovation Award, given to Michelin’s X One MaxiTrailer Tyre; and the Industry Advertising Campaign, awarded in conjunction with Tyres & Accessories as TAFF media partner to Continental for its Don’t Miss the Big Game campaign, based on the company’s World Cup football sponsorship.

12th October 2010/by Tyrepress Editors

General Tire Picks Up Jeepspeed Title Sponsorship

International News, News

In the US, General Tire has announced its title sponsorship of the 2011 General Tire Jeepspeed Challenge, a desert race series designed to give Jeep enthusiasts the opportunity to race their daily vehicle alongside other die-hard Jeep fans. The title sponsorship runs for a three-year period and the deal also involves the adoption of products from the Continental Tire the Americas brand as spec tyres. The 2011 Jeepspeed season begins in February 2011 and runs until December, during which time five challenge/cup events and two bonus events will be run.

12th October 2010/by Tyrepress Editors