Rallying through the winter with Kumho and Drift & Drive
The prevalence of motorsport and rally involvement amongst tyre manufacturers is testament to its effectiveness as a brand promotion tool. Yet most events, in Europe at least, take place in the summer months, and maintaining a profile through motorsport in the colder part of the year requires a measure of creative thinking. Kumho, through its German operation, did just that and kept its name on the lips of European petrolheads during the winter of 2010/11 through its sponsorship of the ‘Drift & Drive’ rally school in Finland.