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Maxxis reviews season in motocross

Tyre brand Maxxis is heavily involved in British motocross, with a title sponsorship of the sport’s British Championship and team sponsorships in three separate series. It is, for instance, associated with Maxxis Henderson LPE Kawasaki rider Bryan Mackenzie, who claimed his first British Motocross Championship podium at the final round of the series on 2 October, providing what Maxxis described as “a fitting climax” to the 2011 season.
Having qualified in third in the MX2 class, Mackenzie made the most of some good starts, settling quickly into a rhythm and posting a second and two third place finishes. This netted him second on the day, while his commitment and consistency throughout the eight rounds was rewarded with fourth place in the series standings.

18th October 2011/by Tyrepress Editors

HiQ “tickled pink” by Silverstone supporters' generosity

The HiQ fast fit network says it is “well and truly tickled pink” with Dunlop British Touring Car Championship fans, whose clamour for official memorabilia helped raise £6,000 for Breast Cancer Care at Silverstone. For the third time this season, the Teams' Championship sponsor set up its pink stand and did a brisk trade in HiQ hats, large foam spanners and all number of T-shirts and goody bags. Through their efforts the HiQ team, together with the pink ladies Beverley Edwards, who won this year’s national grid girl competition, managed to boost the amount raised this season past the £15,000 mark. In total, HiQ has raised more than £80,000 for Breast Cancer Care since partnering with the charity in 2009.

18th October 2011/by Tyrepress Editors

Yokohama back for another year of American football

Yokohama Tire Corporation’s sponsorship contract with three high-profile American football teams has been renewed for a further year. The 2011 season is now getting underway and the tyre maker is back as sponsor to the National Football League’s (NFL) Dallas Cowboys, Denver Broncos and Baltimore Ravens. To kick off its return for the new season, Yokohama is holding a “Home Team Pride” programme between September 26 and November 6. During this time consumers can receive a free official replica Cowboys, Broncos or Raven jersey with the purchase of four Yokohama tyres from participating local dealers.

22nd September 2011/by Tyrepress Editors

Kumho signs up for three more Masters of F3 years

Kumho has furthered its long standing support for European F3 by extending its sponsorship of the annual Masters of F3 meeting by three years. The agreement was ratified during an official signing ceremony that followed this year’s event at Zandvoort on 13-14 August.

8th September 2011/by Tyrepress Editors

Infinity Tyres Foundation supports Midlands Air Ambulance Charity

Infinity Tyres has announced its support of the Midlands Air Ambulance Charity, with the sponsorship of head of client services for M3 Communications in Shropshire, Nick Lovett, as he completes a 26-mile walk along Hadrian’s Wall this Saturday (10 September). Lovett, 38, from Cannock will be guided by experts across part of the wall, which spans 73 miles in total, and will be walking the marathon length one day challenge dressed as a Roman Centurion. Why? Because the largest ancient monument in Northern Europe’s timeline “dates back to the Romans and this gives me a chance to get a taste of the history of the place I’m visiting.”

8th September 2011/by Tyrepress Editors

Pro-Align announces second BTCC technical partnership

Days after the announcement of Pro-Align’s foray into the world of the Dunlop MSA British Touring Car Championship, current points leader Mat Jackson’s Airwaves Racing Ford Focus ST has now joined AmD Milltek Racing.com’s VW Golf in signing up the wheel alignment equipment distributor for the remaining four rounds of this years’ Championship. Jackson’s Focus will undergo several complete wheel alignment checks during the race weekend using state-of-the-art Hunter wheel alignment equipment supplied by Pro-Align. The team expects the process to improve its performance through fast and reliable measurements which in turn, will allow them to make accurate and repeatable adjustments and fine-tuning to the car’s set-up between races. When not racing, the car will also be given the total Hunter treatment at the Motorbase Performance headquarters in Kent.

1st September 2011/by Tyrepress Editors

Jet Wheel Tyre talks Hunter aligner revenue boost

The director of a three-branch garage is reporting a “sharp increase” in alignment revenue following the installation of Hunter’s latest aligners from UK distributor Pro-Align. The company said the accuracy and reliability of the premium machinery, the transparency the machines offer Jet Wheel Tyre’s customers and Pro-Align’s ability to fit the Hunter machinery into tight spaces were the most important factors in its selection of wheel aligners.

30th August 2011/by Tyrepress Editors

Wheel alignment website announces BTCC “technical sponsorship”

Wheel alignment information portal alignmycar.co.uk has announced a “technical sponsorship” deal with British Touring Car Championship (BTCC) team AmD Milltek Racing.com. Under the agreement, the team will carry prominent AlignMyCar branding on its VW Golf for the remaining four rounds of the 2011 BTCC season. The team will be equipped with a state of the art four wheel aligner at their Essex headquarters, which will be used to set up the race car and give local motorists and performance enthusiasts the opportunity to have their own vehicles properly aligned.

26th August 2011/by Tyrepress Editors

BEN following “Tarka Trail” for charity

The UK’s automotive industry charity BEN is inviting industry workers and their families to cycle the “Tarka Trail” – some of the route completed by the world’s most famous fictional otter in Henry Williamson’s 1927 book Tarka the Otter. Unlike Tarka, participants won’t be covering the 180-plus miles covered by the intrepid aquatic mammal, rather starting in Meeth and heading 30 miles north up to Braunton in Devon, taking approximately 4 hours including a stop.

22nd August 2011/by Tyrepress Editors

Infinity Tyres Foundation launched

Infinity Tyres has launched its new foundation, which comprises the Infinity Aspire and Infinity OutReach programmes designed respectively to help “talented young people and give them a fair chance”, and “to identify and support local causes in the communities where Infinity operates”. The company says it is “proud to introduce the Infinity Tyres Foundation,” which “believes in giving back to the community locally, regionally and throughout the world”.

18th August 2011/by Tyrepress Editors

Zafco launches corporate, social responsibility division with mountaineer sponsorship

UAE-based tyre, battery and lubricant distributor Zafco has announced the launch of its corporate and social responsibility division. To mark the launch, the company is sponsoring mountaineer Malli Mastan Babu in his latest attempt to scale 13 peaks in South America. Babu hopes to raise environmental awareness with the expedition, the costs of which Zafco will cover. Zafco will also donate funds to plant one tree for every 100 metres Malli climbs, along with employees’ contributions. Zafco has a history of charitable involvement having taken part in blood donation drives and fundraising activities for local none governmental organisations. The launch of the CSR division will streamline these activities and future initiatives and will encompass all community, environment or safety awareness campaigns undertaken by the company.

17th August 2011/by Tyrepress Editors

Snap-on sponsors vocational training event

Snap-on has announced that it will sponsor WorldSkills London 2011, a world-leading vocational training event to be held at the ExCel centre in London from 5-8 October. Chris Behan, Snap-on Equipment’s general manager, comments: “We’re pleased to be supporting Snap-on’s sponsorship of WorldSkills London 2011, which will give contestants from across the globe the chance to put their skills to the test on the latest wheel alignment equipment. I believe that WorldSkills will provide our young people with an unrivalled opportunity to gain inspiration and insight into the vast range of worthwhile skill-based careers available in the motor industry and beyond.”

16th August 2011/by Tyrepress Editors

Brityrex moving to Event City for October 2012 show

Brityrex International 2012, the UK’s premier tyre trade and aftermarket equipment show, has switched to a new venue for its next staging in Manchester from 9-11 October 2012. Following discussions with sponsors and exhibitors, show organiser ECI International has confirmed that next October’s exhibition will be held at EventCity, close to the Trafford Centre.

15th August 2011/by Tyrepress Editors

Maxxis challenges trade to Fantasy Football, T&A accepts

Tyrepress.com is never one to shirk a challenge, and when tyre supplier Maxxis International called the editorial office recently to announce a fantasy football league open to members of the trade and consumers alike, we already had our squad’s two goalkeepers selected (Paul Robinson and Chris Kirkland warming the bench – thanks for asking). The company is offering the chance to win prizes for the top-scoring managers each month. Should you want to join in, you first need to select your team at http://fantasy.premierleague.com. After that, click on the 'Leagues' link at the top of the page and select “Join a league”; chose “private league” and enter the code 1670445-352645 to join. Maxxis has sponsorship agreements with two of England’s top tier’s longest-standing clubs, Liverpool and Aston Villa, at whose grounds the brand will display its advertising materials.

12th August 2011/by Tyrepress Editors

Maxxis takes to the ice in Norway

In a move to raise brand profile and product awareness in Norway, Maxxis has entered into a sponsorship deal with one of the country’s leading ice hockey clubs. The tyre maker’s Norwegian distributor, Gummi Centralen AS, has signed a two-year sponsorship agreement with the Frisk Asker Tigers. The club competes in GET, Norway’s premier ice hockey league, which it has won eight times.

11th August 2011/by Tyrepress Editors