sponsorship Archives - Page 40 of 59 - Tyrepress

Posts

Maxxis sponsors Major League Baseball franchises

Maxxis has announced that it will sponsor the New York Yankees, Los Angeles Dodgers and Washington Nationals baseball franchises in 2012. During the regular season, beginning in early April, Maxxis signage will be visible behind home plate for many Yankees, Dodgers and Nationals home games, increasing the brand’s visibility and extending its policy of major sports teams such as Liverpool Football Club in the UK, giving the brand important exposure to legions of baseball fans around the world.

16th February 2012/by Tyrepress Editors

Marangoni agrees 3-year BMW Championship control tyre deal

Marangoni has agreed a three-year title sponsorship deal with the UK-based Production BMW Championship. The race cars, all based on BMW 3 Series models, will feature significant Marangoni and Kwik Fit branding and will race on 195/50 R15 82V Marangoni Zeta Linea Sport tyres, a track oriented version of Marangoni’s popular Zeta Linea road spec tyre.

Taking into consideration that Marangoni tyres are only available through Kwik Fit in the UK, the race series will become known as The Marangoni Tyres Production BMW Championship, in association with Kwik Fit. Kwik Fit has reportedly “fully embraced” this new agreement and will be supplying the tyres to all race competitors.

15th February 2012/by Tyrepress Editors

NTDA, Westlake announce The Belfry as 2012 Golf Day venue

Westlake Tyres and the National Tyre Distributors Association have announced the venue for 2012’s Golf Day, which will take place on 2 August. The NTDA event, sponsored by Westlake for the second time, will take place at The Belfry Golf Club, host of four Ryder Cups, more than any other venue, and several European Tour events. Guests will play the championship Brabazon Course. Westlake and the NTDA say they want to make the event “an even greater success”, especially given that it will be held at what is one of the most famous Golf courses in the UK.

13th February 2012/by Tyrepress Editors

Avon takes on British Hillclimb title sponsorship

Avon Tyres has signed up as title sponsor to the MSA British Hillclimb Championship, which will duly be known as the Avon Tyres MSA British Hillclimb Championship. The series, which got underway on 4 February at Leicestershire Circuit, is organised by the BARC and includes rounds at leading UK hillclimb venues, as well as Jersey and Guernsey.

13th February 2012/by Tyrepress Editors

Hankook donates tyres to African Charity Project

Hankook Tyre UK recently supplied 12 all-terrain Dynapro MT RT03 tyres which were fitted to two Land Rover Defenders in support of the Bhubesi Pride Project. The Bhubesi Pride Project is part of an initiative which involves a team of qualified coaching staff who shall spend six months driving through tricky terrain as they visit 15 schools in 10 African countries. The highly qualified coaching team shall be using rugby as a tool to help to educate schools and communities in Africa, both empowering teachers and uniting children through sport.

7th February 2012/by Tyrepress Editors

Maxxis sponsors Australian Open

Maxxis is sponsoring the Australian Open tennis tournament, the finals of which are this weekend in Melbourne. It is the second time that the company has sponsored the grand slam event, and adds to the company’s marketing strategy of top-level sport sponsorship; the brand has put itself alongside the New York Yankees, Liverpool Football Club and a number of high profile motorsport series.

26th January 2012/by Tyrepress Editors

Milltek Sport launches 2012 race season at Autosport

Exhaust manufacturer, Milltek Sport showcased new sponsorship deals, fitments and continued investment in its UK factory at Autosport International. The company will be a series sponsor of the MSA UK Time Attack series for the next three years, during which it will be the “Official Exhaust of Time Attack”. Milltek says the series, which includes road cars “with F1 power levels” will allow the company to participate in “a valuable two-way flow of technical information” between top teams and Milltek’s own engineers.

16th January 2012/by Tyrepress Editors

Pirelli the new control tyre supplier to Mini Challenge

Pirelli has announced a new control tyre sponsorship with the Mini Challenge. The manufacturer is currently displaying several exciting competition cars at the Autosport International Show in Birmingham between 12 and 15 January. Pirelli will also unveil the latest livery for the Pirelli Star Driver UK programme, which since 2008 has given an up-and-coming talent a fully-paid drive on the British Rally Championship.

12th January 2012/by Tyrepress Editors

Bridgestone Americas launches sport-oriented brand campaign

In addition to its sponsorship of the Super Bowl halftime show – this year featuring performances by Madonna, Cirque du Soleil and others – Bridgestone Americas Tire Operations is investing in a new brand campaign that will air during the football final and other major sporting events. The first in a series of five television commercials debuted 2 January, and two of the sports-themed advertisements will be screened during the Super Bowl XLVI on 5 February.

10th January 2012/by Tyrepress Editors

Carlisle reels in fishy sponsorship deal

Tyre companies are no strangers to sport sponsorship. Motorsport deals have become almost de rigueur in some circles of late, and football has provided other manufacturers with a respectable alternative to on-track involvement. Yet the sporting world offers a plethora of opportunities; tapping one of the more unexpected of these is Carlisle Tire & Wheel, whose Radial Trail RH trailer tyre has been named official tyre of the 2012 American Bass Anglers Tour.

5th January 2012/by Tyrepress Editors

Goodyear shoots sponsorship goal with Juventus deal

Goodyear Dunlop has made its debut on the football sponsorship pitch by signing an agreement with Italian team Juventus. On 24 November the tyre maker entered a deal with the Serie A team that covers the current season.

30th November 2011/by Tyrepress Editors

Sailun wins 2011 SEMA global media award

Sailun Tyre’s exhibit at the recent SEMA in Las Vegas resulted in the company’s new Atrezzo SVR LX tyre being recognised by judges as being “one of the best new international products on show” and winning the 2011 SEMA Global Media Award. Sailun company literature describes how the company was “extremely prominent” in many ways at the recent SEMA (Speciality Equipment Market Association) Show held at the Las Vegas Convention Centre. In addition to a 1500 square foot stand, Sailun tyres were showcased with a demonstration car in the LVCC lobby and Sailun also took part in the SEMA Project Vehicles Sponsorship Programme.

28th November 2011/by Tyrepress Editors

Tyre makers get behind US college basketball

College basketball seems to be a popular current choice for sponsorship deals in the US, with two tyre makers announcing plans to support tournaments. Hankook Tire America stated on 17 November that it would advertise during nine men’s tournaments during November and December, while Continental Tire the Americas reported it has been named title sponsor for two marquee college basketball tournaments, the Las Vegas Invitational and the Las Vegas Classic.

22nd November 2011/by Tyrepress Editors

Maxxis: SEMA stand was a hit

Maxxis has declared its presence at this year's SEMA show, which ran from 1 – 4 November, as “a hit.” According to the company, Maxxis was “a standout among SEMA’s 2,100 plus exhibitors, offering hot new tyres for road racing, crossover vehicles, SUVs and light trucks.” The company hosted at 2,500 square foot indoor booth and in addition visitors to the Maxxis support rig enjoyed a close up view of racing vehicles around, including Johnny Greaves’ Class 1 desert car. Some of Maxxis’ most popular sponsored drivers dropped by as well, including Greaves, Brian Deegan, Steve Barlow, Dan Vanden Heuvel, Randy Eller and Ken Blume.

17th November 2011/by Tyrepress Editors

ZAFCO's "Safe Tire, Safe Family” campaign

ZAFCO, the UAE-based distributor of automotive tyres, batteries and lubricants, has announced the launch of its “Safe Tire, Safe Family” campaign. According to the company, “Safe Tire, Safe Family” is a bid to help make roads safer for commuters in the UAE. In launching the effort, ZAFCO conducted complementary vehicle inspections, starting with Al Noor Training Centre on the 23 and 24 of October, with plans for the campaign to branch out to schools across the country.

16th November 2011/by Tyrepress Editors