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Hankook to sponsor UEFA Europa League

Hankook has confirmed its new status as an official sponsor of the UEFA Europa League. The sponsorship agreement signed between the tyre maker and UEFA Events SA covers the period from 2012 to 2015 and gives Hankook brand exposure through perimeter board advertising in the stadiums and through media backdrops during flash interviews and official UEFA press conferences. Hankook says the new deal demonstrates another milestone in its European marketing approach, through which it aims to sustainably increase brand awareness in this, the company’s largest regional market.

17th July 2012/by Tyrepress Editors

Hankook continues What Car? award sponsorship

Hankook has confirmed its return as associate sponsor for the 2013 What Car? Car of the Year Awards and continued sponsorship of the ‘Ultra Low Carbon’ award, which was won by the Kia Rio in 2012 – a car that boasts Hankook’s Kinergy Eco in size 185/65 R15 88H as an original equipment fitment.

9th July 2012/by Tyrepress Editors

Conti to sponsor US football event

Continental Tire will serve as the “official tyre” of 2012 Herbalife World Football Challenge in the US following the signing of a sponsorship deal. Under the agreement, Continental Tire will receive field board signage, end board signage, in-stadium media, hospitality, and category exclusivity at all the championship, which will take place across North America between 18 July and 11 August. This latest deal is in addition to the company’s official status sponsorship of Major League Soccer (MLS). Last year Bridgestone was a sponsor of the event.

4th July 2012/by Tyrepress Editors

Bridgestone continues South American football sponsorship

International News

Bridgestone has renewed its sponsorship of Copa Sudamericana, the South American football cup. On 2 July the tyre maker confirmed it has signed on for a second year with the championship that is contested by 47 clubs from Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Bridgestone’s title sponsorship is again reflected in the event’s name – Copa Bridgestone Sudamericana.

2nd July 2012/by Tyrepress Editors

Al Dobowi sponsors golfing star of the future

The Al Dobowi Group has announced that it is to sponsor Virginia Espejo; a 23-year old rising star in the sport of golf. The company says that it was impressed by the potential of Virginia, who immediately became hooked on golf after starting to play alongside her father at the age of twelve.

26th June 2012/by Tyrepress Editors

Hankook to supply Daimler, hints at further football commitments

Germany’s Handelsblatt has reported Hankook’s “attack” on rival Continental. In an article published 22 June, the financial daily shares that the Korean tyre maker has been approved by Daimler for original equipment passenger car tyre supply, and it opines that Hankook is “increasingly proving itself an aggressive challenger to European market leader Continental.”

25th June 2012/by Tyrepress Editors

Bridgestone extends, tweaks American football sponsorship deal

Bridgestone’s high-profile sponsorship of the National Football League in the US, which got underway in 2007, has been extended for a further four years. Under the terms of the new agreement signed between Bridgestone Americas Tire Operations and the NFL, sponsorship will continue through to 31 March 2016 and Bridgestone will no longer sponsor the Super Bowl Halftime Show. Instead, the tyre maker says it will focus on “reinforcing the Bridgestone brand performance message” at various games throughout the season, culminating at the Super Bowl. The Bridgestone brand will continue to be the “official tyre” of the NFL.

20th June 2012/by Tyrepress Editors

Michelin publishes I-Spy Goodwood

Michelin has published a special-edition I-Spy Goodwood Festival of Speed book, celebrating its sponsorship of the Goodwood Festival of Speed and the Supercar Paddock. The book will be available on the Michelin stand at the Festival from Thursday 28 June to Sunday 1 July, while stocks last. In common with I-Spy books from past and present, the new book includes interesting cars, places and people to spot at this year’s Festival. Michelin has also made 500 copies available for pre-purchase from the Michelin I-Spy website for £3.50.

31st May 2012/by Tyrepress Editors

Conti to provide Euro 2012 tyre support

Continental’s top class football sponsorship includes the official sponsorship of UEFA Euro 2012. In its role as exclusive tyre partner the company will equip coaches transporting the players with its HSR2 premium tyre, while a specially configured HSU1 tyre will be fitted to forty fan buses in the four Polish host cities of Warsaw, Poznan, Gdansk and Wroclaw. The German tyre manufacturer will also supply service technicians through its Conti360° network to carry out daily tyre checks for the increased safety of players and supporters.

30th May 2012/by Tyrepress Editors

Vote for ‘king of the supercars’ with Michelin

To celebrate its sponsorship of the Supercar Paddock at this year’s Goodwood Festival of Speed, Michelin has been polling its Facebook fans on their favourite supercars of the 80s, 90s and 2000s. The first two rounds of voting are over, with the Porsche 959 trouncing the Ferrari F40 and the Lamborghini Countach to take the ultimate 80s supercar crown. In the 90s poll the McLaren F1 overcame the Porsche 993 GT2 and the Bugatti EB110. The 2000s poll is underway and petrol-heads can choose from the Ascari KZ-1, the Koenigsegg CCX and the Bugatti Veyron.

30th May 2012/by Tyrepress Editors

Kumho official tyre of US Soccer Federation

Kumho Tire U.S.A. has signed on as the “official tyre sponsor” of the United States Soccer Federation and the men’s and women’s national teams. “Kumho's sponsorship of the U.S.S.F. fits well with our national branding campaign that encourages an active and adventurous lifestyle, further highlighted by our 'Let's Go' motto," said Rick Brennan, vice-president of marketing, Kumho Tire U.S.A. "With the upcoming London Olympics, we are honoured to be an official sponsor of United States Soccer."

29th May 2012/by Tyrepress Editors

Thornleigh fleet gets a Hankook makeover

Thornleigh Freight has announced it is overhauling the look of some of its vehicles, turning them into a striking Hankook branded fleet. Thornleigh Freight has worked with Hankook for over 10 years and has recently signed a new contract to store and distribute Hankook products. To cement the partnership even further Thornleigh Freight also chose to develop some Hankook branded vehicles to form part of their existing fleet.

17th May 2012/by Tyrepress Editors

Hankook acknowledges employees’ long service

Hankook recently celebrated the long service of a number of its employees at the company’s UK head office in Daventry, Northamptonshire. Barrie Horrocks, Hankook UK sales director and Ian Mayoll, UK PCR sales manager were both recognised for their 10 years service at Hankook Tyre UK Ltd. They were joined by several other members of the Hankook team as Tracy Martin (accounts assistant), Liz Coles (credit controller), Ben Francis (franchise manager) and Paul Field (logistics administrator) were also congratulated for their dedication.

16th May 2012/by Tyrepress Editors

Lassa sponsoring V1 Challenge

Lassa Tyres has become tyre sponsor for the V1 Challenge Moldova – a series held in a number of cities and run using Volkicars, a race car developed by Turkish racing driver Volkan Işık. And while Lassa’s sponsorship deal is new, the tyre maker can claim a further connection of sorts to the V1 Challenge – the series was developed by Işık, who led the Lassa Rally Team from 2007 to 2010.

16th May 2012/by Tyrepress Editors

Howzat? Ford Focus sales reach 1,500,000 not out

Since its launch in 1998, Ford Focus held the crown of overall UK sales leader for 10 consecutive years until 2008 when Fiesta took the number one spot. Sales reached a significant milestone earlier this month, when the 1,500,000th Ford Focus was delivered to 22-year-old Jaik Mickleburgh, a right-handed batsman playing for Essex Cricket first team and who has also played for the England U19s.

10th May 2012/by Tyrepress Editors