Bridgestone is supplying National Tyres’ next generation of automotive apprentices with “tyre toolbags” for a second successive year. The manufacturer says it was keen to support the vocational offering by way of a branded holdall for each learner for another year, containing a wide range of equipment to assist in both the classroom and in-branch, after first hearing about National’s pioneering NVQ level 2 training courses in 2013.
While Continental says it will “stay on the ball” regarding its football sponsorship and confirms its intention to place a stronger focus upon sponsoring regional events in future, the tyre and automotive systems manufacturer hasn’t gone so far as saying it will not sponsor the FIFA World Cup 2018, as one German newspaper reported last week.
The world’s top golfers will once again descend on Akron in the US as the World Golf Championships-Bridgestone Invitational returns to the Firestone Country Club’s South Course between 31 July and 3 August. The WGC-Bridgestone Invitational is one of four in the WGC series, the international golf tournament organised by North American tour organiser PGA TOUR. The top players of the six major global tours – the PGA Tour, European Tour, Asian Tour, Japan Golf Tour, PGA Tour of Australasia, and Sunshine Tour – and players in the top 50 of the Official World Golf Rankings are eligible to compete in the tournament.
According to a German newspaper, Continental plans to step down as a World Cup sponsor. The Hannoversche Allgemeine (HAZ) writes that in future the tyre maker intends instead to solely sponsor regional confederations, such as Europe’s UEFA. This change to the company’s multi-million commitment is also said to apply to the next World Cup. “We have nothing more to do with the coming events in Russia 2018 and Qatar 2022,” the newspaper quoted a Continental spokesperson as saying.
Two former servicemen who are undertaking a 15,000-mile charity motorcycle trip through 26 European capital cities have called for aid from sponsors in their endeavour. Harry Glover and Pete Bray, of 4/73 Special OP Battery and 22 SAS, are looking for sponsors to provide them with motorcycles for the journey.
According to Greek mythology, Aeolus was the ruler of the winds, and for this reason Aeolus Tyres’ Western Europe general manager considers sponsoring a participant in the Volvo Ocean Race 2014/2015 highly appropriate. At a press conference in the French seaport of Lorient, Thomas Wohlgemuth said the sponsorship deal with the DongFeng Racing Team had “set the sails towards the right direction” and will aid Aeolus in its goal of positioning itself at the apex of its business segment.
Workwear brand Dickies has donated essential clothing to the Raf Rescue Unit, a motorsport rescue charity. Raf Rescue was founded in 1982 and attends major UK motorsport events like the Pageant of Power and Goodwood Festival of Speed.
On 31 May Linglong Tire signed an two year sponsorship deal with the Federation of Uganda Basketball Association (FUBA). The partnership, which will see financial and material assistance extended to Uganda’s national basketball team, is the first of its kind in the African Continent.
What do you do if you’re a World Cup sponsor and it isn’t feasible to fly all your customers over to Brazil? You can always bring Brazil to your customers. This is the approach Continental has taken, and over a three-week period the tyre and automotive systems manufacturer is inviting dealers and other guests to its own slice of South American paradise, some 30 miles north of the German city of Hannover.
Bridgestone could be about to announce that it will sponsor the 2020 Olympics in Tokyo. However while it has confirmed that talks have taken place, the company is being much more tight lipped about sharing any details.
The annual Infinity Tyres Handicap is now a feature race of May’s Dante Festival at York Racecourse. Associated with Infinity’s UK distributor Bond International, the six furlong (1,207 metres) handicap race attracted a strong field of 20 riders, all aiming to lift the coveted trophy and share in a prize pool totalling over £30,000. Following […]
The world of tractor pulling awaits Mitas following the development of the company’s first prototype tractor pulling tyre and the signing of a sponsorship agreement with the European Tractor Pulling Committee (ETPC). The Mitas Powerpull has been developed using a similar manufacturing process to that used for the Czech tyre maker’s high-power tractor tyres, and Mitas says the production version of the Powerpull will be available this year. The first test prototypes were cured at the company’s Otrokovice factory in April.
Federal Tyres is using its link with Manchester United FC to foster its current focus on the Russian market. The Taiwanese tyre maker invited a select group of Russian tyre dealers and journalists to the UK this week as part of its ‘Awaken the Champion Inside’ campaign in Russia. The guests watched Manchester United take down Hull City by three goals to one and Federal used the three-day event to develop stronger connections with its Russian distributors, dealers and customers.
22 Formula Student teams from around the world are taking up a technical partnership scheme with coatings specialist Zircotec. The company will provide access to professional motorsport thermal management technology for use in their 2014 Formula Student cars. Zircotec stated that there are still places available in the scheme, encouraging more teams to apply.
When it comes to racially-weighted remarks catching up with public figures, this has been quite a week. Jeremy Clarkson has issued an apology for his mumbled ‘N-word’, and on the other side of the Atlantic Donald Sterling has received a lifetime ban from the NBA for discriminatory comments. Following the decision to bar Los Angeles Clippers owner Sterling from any association with the basketball team or the NBA, Yokohama Tire Corporation has reached an agreement on its Clippers sponsorship.
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