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ATE starts second season as Wolfsburg Sponsor

Apollo Tyres recently signed up as a sponsor to German football club VfL Wolfsburg, and Continental is also back with the team for a second year – the German tyre and automotive component manufacturer’s ATE aftermarket equipment brand will continue as a premium sponsor of the Bundesliga club for the 2014-2015 season. The ATE sponsorship is in keeping with Continental’s sponsorship strategy and involves displaying the brand logo on stadium LED perimeter boards during all VfL Wolfsburg Bundesliga games.

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  1. Conti Scores Bayern Munich Deal
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Falken an official partner of DFL-Supercup
  4. Kumho partners with German football club Bayer 04 Leverkusen
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Toyo kicks off as AC Milan sponsor

The start of Italy’s Serie A football league on Saturday marked the beginning of Toyo Tire & Rubber’s activities as an AC Milan premium sponsor. The tyre maker is supporting the top-flight Italian team for the 2014-2015 season, and as premium sponsor intends to “aggressively utilise” content featuring AC Milan in its advertising material. In addition to developing and launching a collection of branded items for its customers, Toyo says it is also producing video content that will highlight AC Milan’s star players. The team’s activities and match results will also be updated to the Toyo’s Facebook page and “On and Off the Field” Tumbler page.

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  1. A.C. Milan players dribble from the rooftops with Toyo Tire
  2. Toyo AC Milan sponsorship promoted in new video
  3. Toyo Tires becomes AC Milan premium sponsor
  4. Football: BKT named title sponsor of Italy’s Serie B
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Bear Grylls signs up with Land Rover

British adventurer Bear Grylls has been announced as a long-term global ambassador for Land Rover. One of the world’s most recognised faces of survival and adventure, Bear embodies Land Rover’s ‘Above and Beyond’ spirit, having climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic.

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  1. Dickies sponsors Motorsport Rescue Unit
  2. Michelin signs five-year official tyre partnership with Goodwood
  3. TechMan to sponsor February garage awards event
  4. Absolute Alignment supports BTCC, British GT teams
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Cooper supports Arsenal’s ‘Premier League Kicks’

As we as being the official tyre of Arsenal Football Club, Cooper Tire Europe reports that it was delighted to welcome 10 youngsters from Arsenal’s ‘Premier League Kicks’ programme as guests to the Arsenal versus Besiktas Champions League game at Emirates Stadium, on Wednesday 27 August.

The Premier League Kicks team represented Arsenal in an Under 16s tournament against Millwall and Green Island FC, from Belfast, on 2 August in Bellingham, south east London, where the Arsenal boys put in some fine performances to claim victory.

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  1. Cooper releases new precision challenge football video with Arsenal players
  2. Arsenal players have ‘paw-some’ time in latest Cooper Tire challenge
  3. Cooper Tire Europe extends Arsenal association with #MatchReady competition
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Bryan Robson to attend Federal Tyres’ Moscow event

Federal Tyres has confirmed that Manchester United and England veteran Bryan Robson will be their guest of honour at the Taiwanese tyre company’s 60th Anniversary celebration in Moscow on 30 August, during the Moscow International Automobile Salon [MIAS].

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Related news:

  1. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  2. Man Utd association leading to Russian gains, claims Federal Tyres
  3. Federal celebrates diamond anniversary in Moscow
  4. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
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Nexen marketing brand with European football clubs

Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
  4. Nexen Tire begins Manchester City FC partnership
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Yokohama continue MK Dons partnership for 2014/15 season

Yokohama HPT is to continue its ongoing partnership with League 1 giant-killers (and the company’s local team) MK Dons. If last night’s 4-0 victory over Manchester United (26 August 2016, Capital One Cup) is anything to go by, Yokohama will be celebrating its investment as money well spent.

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  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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Apollo Tyres extends Manchester United partnership to 69 countries

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A year after announcing its initial partnership with Manchester United, Apollo Tyres has announced how the advertising and marketing cooperation has grown from covering just the UK and India initially to a total of 69 countries. The additional 67 countries cover virtually all of what can be called Europe – and even as far as Turkey, but does not include Russia. In addition the number includes the Middle Eastern markets Apollo has invested in developing its retail and distribution presence in recently. Further afield in the Far East – Thailand is also included. These markets are said to have been chosen based on their positions as influential and fasting growing markets. No details relating to the scale of investment associated with the partnership have been revealed. However it is said to have been “satisfactory for both parties.”

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Related news:

  1. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  2. Apollo Tyres launches Manchester United ‘Apollo Challenges’ competition
  3. Apollo broadens its football portfolio with VfL Wolfsburg sponsorship
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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Nexen Tire advertising at Everton, Spurs, Southampton and West Ham

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Nexen Tire advertising at Everton, Spurs, Southampton and West Ham

Nexen Tire has announced that it is advertising at the grounds of four English premier league football clubs this season. According to the company, the brand can be seen at the stadiums of Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United during the 2014/2015 season.

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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Yokohama release Chelsea tyre
  3. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  4. Apollo becomes Official Tyre Partner of Crystal Palace FC
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Man Utd association leading to Russian gains, claims Federal Tyres

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Feddi Manchester United Taiwan Federal

Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United’s value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.

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Related news:

  1. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  2. Federal builds Russian connections with Man U visit
  3. Manchester United names Apollo official tyre in UK and India
  4. Apollo Tyres expands Man Utd sponsorship into global agreement
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Dunlop sponsors Isle of Man Classic TT

Classic TT trophies

Dunlop will be official tyre partner and sponsor of the Classic TT. The manufacturer said that success at the 2014 Isle of Man TT, as well as the desire to underline the tyre manufacturer’s commitment to motorsport had informed the decision. Dunlop took 13 out of a possible 15 podium places at the Isle of Man TT.

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  1. Dunlop riders claim 10 podiums, 3 wins, lap records
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  3. Dunlop chooses Dunlop tyres
  4. BTCC commits to Dunlop as title sponsorship extended
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Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show

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Federal Tyres is hoping the allure of the world’s most famous football club will contribute to its success at one of Russia’s biggest motor shows, the Moscow International Automobile Salon (MIAS). A mystery “Manchester United legend” will join Federal on its interactive exhibition space at the show, continuing its United-themed marketing campaign in the region. The brand is also to run a competition through its online channels to win a Manchester United shirt signed by the first team in the run up to the event. The manufacturer has been the Official Tyre Partner of Manchester United in Russia and its domestic market, Taiwan, since August 2013, engaging in activities such as the Manchester United Soccer School programme and harnessing the club’s brand equity to target the Russian market, in which it hopes to build a significant presence by 2019.

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Related news:

  1. Federal builds Russian connections with Man U visit
  2. Man Utd association leading to Russian gains, claims Federal Tyres
  3. Federal aiming for 10% of Russian tyre market by 2019
  4. Federal signs Russia, Taiwan Manchester United sponsorship
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Bridgestone named America’s Golf Cup title sponsor

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Bridgestone is to be title sponsor of the inaugural America’s Golf Cup, which will take place at the Pilar Golf Club in Buenos Aires, Argentina between 20 and 26 October. Upon announcing the deal, Bridgestone described the Bridgestone America’s Golf Cup as an “important platform” for advancing golf in the Latin America region and a venue for promoting the company’s product portfolio.

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Liverpool FC Academy hosts Maxxis dealers

Maxxis official tyre partner Liverpool FC

21 Maxxis dealers and their children attended an exclusive event held at the Liverpool FC Academy in July as part of the Maxxis reward programme. The manufacturer said the event was arranged to thank the Maxxis dealers that achieved agreed sales volumes between April and July. Maxxis is the official tyre partner of Liverpool FC.

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  1. Maxxis Renews Team Green Sponsorship
  2. Falken Tyre becomes Liverpool FC partner
  3. Maxxis Extends Football Sponsorship to Liverpool
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Apollo broadens its football portfolio with VfL Wolfsburg sponsorship

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In UK football circles Apollo Tyres is best known for its Manchester United sponsorship, and the tyre maker now aims to replicate its Manchester experience over in Germany. Apollo Vredestein has signed up as partner to Bundesliga team VfL Wolfsburg for the 2014/15 season, and as national partner for the Wolfsburg men’s team and international partner for the women’s team for the 2015/16 season. In a statement announcing the deal, the company said such a sponsorship is in line with Apollo’s strategy and “should make a significant contribution to promoting the Apollo brand internationally.”

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Stirred up for growth – Apollo Vredestein prepares for a greater European presence with new tandem mixer
  2. Continental furthers Asian football activities with Chinese sponsorship deal
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  4. Cooper appoints ex-Apollo exec Ceneviz
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