Dan Zelos, someone as well known in Mini motorsport as in the tyre industry, will continue to be sponsored by Cam after the leading tyre-industry software provider said it will extend its agreement with Zelos through the 2024 race season. Cam has backed Zelos since 2019, during which time he has flourished, culminating in his second winning title in the Vertu Motors Mini Challenge in 2023.
Nexen Tire recently unveiled a significant multi-year collaboration in the USA with Major League Baseball (MLB) team the San Diego Padres. The deal spans the seasons from 2024 to 2027.
For the 11th consecutive time, Trelleborg tyres is again the official sponsor of the Machine of Year Brasil 2024/2025 awards. The awards are presented for agricultural machinery excellence in six categories: harvesters, sprayers, planters, plough/leveller harrows, spreaders and mowers. Judged by industry specialists, agricultural Original Equipment Manufacturers (OEMs) from Brazil will compete for recognition as the best in their field with their latest generation of machines. Moreover, an award will be given to the “most voted brand” by people worldwide through the website machineoftheyear.net, from 20 March to 30 April 2024.
For the 7th time, Linglong Tire is supporting VfL Wolfsburg Diversity Match Day. As part of the women’s home games against RB Leipzig on Monday 11 March 2024 in the AOK Stadium and the men’s games on Saturday, 16 March 2024 against FC Augsburg in the Volkswagen Arena, the Wolves will wear a diversity jersey as a symbol of VfL’s various social activities.
Visitors to three trucking events taking place in the UK this summer will have the opportunity to get better acquainted with the Hankook and Laufenn truck tyre ranges. In addition to continuing its support of the Devon and Cornwall shows, as of this year Hankook Tyre UK has announced its sponsorship of the Best of the Best event.
Bridgestone and Kwik Fit will partner as sponsors of The British Motor Show (15-18 August 2024 at Farnborough International) for the next two years. In 2024, Bridgestone will be the event’s official tyre partner and be partner sponsor of the Motorsport and Modified Arena and Hall. Bridgestone’s consumer business unit director, Brett Emerson said: “Over the past two years, we have enjoyed being at the British Motor Show in partnership with Kwik Fit, in what is both a unique four days of celebrating the automotive industry and what is an exceptional day out for families and all.
Toyo Tire Corporation has signed a sponsorship agreement with Japanese female professional golfer Yuka Saso.
Yuka Saso has achieved excellent results since her amateur days, winning the ICTSI Eagle Ridge Ladies Invitational in the Philippines, on the women’s tour as an amateur at just 14 years old.
Tyre maker Ceat Ltd is bowling another over in its sponsorship of the Indian Premier League (IPL). The company first partnered with the men’s Twenty20 cricket league in 2015 and renewed the arrangement for a further five years in 2018. The Board of Cricket Control in India has now confirmed its selection of Ceat as an IPL Official Partner.
News that leading Chinese tyre brand ZC Rubber has partnered with Premier League football team Arsenal broke at the start of December 2023. By 29 January, evidence of the partnership could seen during Arsenal’s 2-0 defeat by West Ham. Whatever the outcome of the match, the exposure was a win for some of ZC Rubber’s lesser-known brands.
Massimo Tyre is set to become the official tyre sponsor of the MX5 Cup racing tournament. Starting in 2024, approximately 40 drivers will compete up and down the UK for the ‘Massimo Tyre MX5 Cup by 5 Club’. The decision to switch to the popular tyres reportedly came after “record-breaking results in testing”. The series starts on the weekend of 20 April 2024 at Croft circuit.
Giti Tire will continue its support for European ice hockey into 2024. The manufacturer’s GT Radial brand will continue to be associated with the Champions Hockey League (CHL) as official tyre partner, and with top-flight Czech Republic team, BK Mladá Boleslav, for the 2023/24 season. Giti European marketing director Stefan Brohs said the company’s “marketing metrics show an increase in European brand awareness through our ice hockey partnerships.”
WAI has become a partner sponsor at the Independent Automotive Aftermarket Federation’s (IAAF) upcoming annual conference. The rotating electrics and EV charging cable specialist is also sponsoring the Car Distributor of the Year award at the Pride of the Aftermarket Awards, which will be held on 7 December at DoubleTree by Hilton, Milton Keynes.
Point S has become official sponsor of the 26th International Handball Federation’s Women’s World Championship, which will be held in Denmark, Norway and Sweden. Point S previously sponsored the 25th Women’s World Championship in Japan in 2019 and the 2022 European Women’s Handball Championship.
Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.
Continental Tyres is celebrating its 13th consecutive year sponsoring the FA Women’s Continental Tyres League Cup, as the group stage fixtures for the 2023-24 competition get underway. With 20 clubs in the running to take home the coveted League Cup Trophy, the ten Round 1 fixtures kick off the competition on Wednesday 11 October 2023.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
Massimo Tyre
William Cherry/Presseye
WAI
Prometeon
Continental