sponsorship Archives - Page 28 of 59

Falken secures first Nuerburgring 24H podium in front of largest group of European dealers

Falken Tyres achieved its aim of a first podium at the Nuerburgring 24 Hours. The team of Peter Dumbreck, Martin Ragginger, Alex Imperatori and Wolf Henzler guided Falken’s Porsche 997 GT3 R from 19th on the grid to a podium slot, improving on its fourth place finish in 2014. The team’s number 44 Porsche – the only car on the grid to use Falken tyres – rose gradually through the field overnight, dealing well with typically varied Eifel region weather. Tyres & Accessories, visiting the event, enquires how the Sumitomo Rubber Industries brand’s European operation benefits from its relationship with the Nuerburgring and its flagship endurance race.

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3rd June 2015/by Andrew

Lassa Tyres sponsors all indoor FC Barcelona teams

FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.

3rd June 2015/by Tyrepress Editors

Pirelli continues sponsorship of Le Mans Village on the Curves

Motorsport

Pirelli has confirmed its deal to sponsor the Village on the Curves at the Le Mans 24-hour race will continue as part of the Italian tyre firm’s agreement with Porsche Club GB. The Village on the Curves is a camping village located on the well-known Porsche Curves, formerly known as the Porsche Owners International Village. Porsche Club GB and Pirelli maintaining a significant presence at this point on the circuit in 2014.

2nd June 2015/by Andrew

Firestone brand relaunch continues with Reading Festival sponsorship, new tyres

Company News, Premium, Product News

Firestone’s relaunch through a series of summer music festival sponsorships – the Firestone Music Tour announced at the Geneva Motor Show – will include events in Spain, Germany, France, Poland, Italy and at the Reading Festival in the UK. Firestone has committed to a high-profile presence in Reading, led by a team of Firestone roadies incorporating a large Firestone stand, signage, special attractions, parking and campsite activities. A new Firestone website will also be launched shortly, supplemented by a concerted social networking campaign on a variety of online channels.

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20th May 2015/by Andrew

Bridgestone sponsors Channel Four weather

Company News, UK News

Bridgestone has signed a high profile deal to sponsor Channel Four’s (C4) weather bulletins. According to the company, Bridgestone will be communicating with around 40 million people from 24 May right up until May 2016 in an attempt to connect with a broader audience, away from more commonplace automotive sponsorships of football and motorsport.

15th May 2015/by Tyrepress Editors

Sky Insurance sponsors Evo 2015 track events

Motorsport, UK News

Sky Insurance has once again teamed up with Evo Magazine. This time it’s to sponsor the 2015 Evo Track Events at the Bedford Autodrome.

In association with Evo Magazine, Sky Insurance is giving away car spaces to a few lucky prize winners who will get the chance to drive their car around the Bedford Autodrome, one of the UK’s most renowned race tracks. The Bedford Autodrome has over 5 miles of track for car enthusiasts to put their foot on the accelerator. It’s also the only circuit in the UK which you drive around anti-clockwise!

30th April 2015/by Tyrepress Editors

Toyo Tires takes on baseball sponsorship with Boston Red Sox

International News

US baseball team the Boston Red Sox has an official tyre, and that tyre is Toyo. Under a multi-year agreement, the tyre maker will be represented on signage at Fenway Park, home of the Red Sox, and holds the right to use the official tyre designation in its marketing.

10th April 2015/by Tyrepress Editors

Will Clarkson, Hammond and May Live satisfy sponsors?

Motorsport, Premium, UK News

Top Gear Live is dead; long live Clarkson, Hammond and May Live! The deal struck this week following Jeremy Clarkson’s ignominious departure from Top Gear to salvage the extensive 2015 Top Gear Live schedule has underlined the ending of Clarkson’s association with the brand and the BBC. While a decision on the fate of the programme – and presenters Richard Hammond and James May – remains in discussions, the deal guarantees ticket holders to see most of the show for which they bought tickets. But are the show’s principle corporate supporters happy with the new arrangement?

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2nd April 2015/by Andrew

Nexen steps up to the plate for another year of baseball sponsorship

International News

Another innings of Nexen Tire baseball sponsorship is about to begin: The tyre maker has renewed its partnership agreements with four Major League Baseball (MLB) teams in the US. It will thus continue its relationship with the LA Dodgers, Texas Rangers, Detroit Tigers and the LA Angels for the 2015 baseball season.

2nd April 2015/by Tyrepress Editors

Evergreen-backed Zelos returns to Ginetta Junior grid

Motorsport

Evergreen has renewed its relationship with young racing driver Dan Zelos after a successful 2014. The brand will support the promising Norfolk teenager during another season of the ITV4-televised Ginetta Junior Championship – one of the leading support series’ to the Dunlop MSA British Touring Car Championship (BTCC) – as it begins at Brands Hatch on Easter weekend (4-5 April).

31st March 2015/by Andrew

Is Yokohama’s Top Gear Live sponsorship in doubt after Clarkson dismissal?

Company News, Motorsport, Premium, UK News

Now that Jeremy Clarkson must be considered an ex-Top Gear presenter, the future of the planned Top Gear Live arena tour also been called into question. Four shows due to take place in Norway were postponed with replacement dates yet to be announced while the BBC’s investigation into Clarkson’s behaviour was completed. Having reported its findings that Clarkson made “an unprovoked physical and verbal attack” on his producer on 25 March, it appears the shows, and the rest of the ambitious Top Gear Live arena tour, remain in jeopardy – a potential marketing headache for the UK tour’s title sponsor Gocompare, and tyre supplier, Yokohama.

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26th March 2015/by Andrew

New title sponsor for Pirelli-backed Porsche series

Motorsport

The Pirelli-supplied Porsche Club Championship has announced a new title sponsor for the 2015 season.

17th March 2015/by Andrew

Nexen targets Oceania with sports marketing in Australia and New Zealand

International News

On 27 February Nexen Tire announcedits sponsorship of the ‘Geelong Cats’ Australian Football team and the ‘Chiefs’ New Zealand Rugby team. The two moves are described as being part of Nexen’s new sports marketing plans, which are intended to build brand awareness in the Oceania market. The plan is to leverage the profile of the two well-regarded teams. […]

10th March 2015/by Tyrepress Editors

Hankook to host The Princess Royal at StadiumMK

UK News

Hankook Tyre UK will host HRH The Princess Royal at the Aviva Premiership Rugby Union match between Northampton Saints and Saracens at StadiumMK, Milton Keynes, in April. The invitation was extended to The Princess Royal in her role as patron of Transaid, Hankook Tyre UK’s charity partner since 2006. Hankook is also established as a strong supporter of top class rugby union in England, having been an Elite Sponsor of current Aviva Premiership champions Northampton Saints since 2009. The Princess Royal has strong links with the sport too, being patron of both the Gloucestershire Rugby Football Union and the Scottish Rugby Union.

3rd March 2015/by Andrew

Bridgestone to support young Worcester golfer’s rise on European Tour

UK News

Bridgestone has announced its sponsorship of one of golf’s most exciting young talents in his breakthrough professional season. Oliver Farr is embarking on his debut year on the European Tour, competing with the likes of Rory McIlroy, Sergio Garcia and Ernie Els. He will sport Bridgestone’s tyre logo on his golf shirts and jumpers and feature on Bridgestone’s social networking channels, reporting from the Tour.

27th February 2015/by Andrew

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