New title sponsor for Pirelli-backed Porsche series
The Pirelli-supplied Porsche Club Championship has announced a new title sponsor for the 2015 season.
The Pirelli-supplied Porsche Club Championship has announced a new title sponsor for the 2015 season.
On 27 February Nexen Tire announcedits sponsorship of the ‘Geelong Cats’ Australian Football team and the ‘Chiefs’ New Zealand Rugby team. The two moves are described as being part of Nexen’s new sports marketing plans, which are intended to build brand awareness in the Oceania market. The plan is to leverage the profile of the two well-regarded teams. […]
Hankook Tyre UK will host HRH The Princess Royal at the Aviva Premiership Rugby Union match between Northampton Saints and Saracens at StadiumMK, Milton Keynes, in April. The invitation was extended to The Princess Royal in her role as patron of Transaid, Hankook Tyre UK’s charity partner since 2006. Hankook is also established as a strong supporter of top class rugby union in England, having been an Elite Sponsor of current Aviva Premiership champions Northampton Saints since 2009. The Princess Royal has strong links with the sport too, being patron of both the Gloucestershire Rugby Football Union and the Scottish Rugby Union.
Bridgestone has announced its sponsorship of one of golf’s most exciting young talents in his breakthrough professional season. Oliver Farr is embarking on his debut year on the European Tour, competing with the likes of Rory McIlroy, Sergio Garcia and Ernie Els. He will sport Bridgestone’s tyre logo on his golf shirts and jumpers and feature on Bridgestone’s social networking channels, reporting from the Tour.
Yesterday evening, Chelsea Football Club signed what is said to be the second most valuable shirt sponsorship deal ever in English football when it entered into an agreement with Yokohama Rubber. According to The Telegraph, the deal is worth almost £40 million a year, a figure that puts it second only behind Manchester United’s sponsorship agreement with Chevrolet. The tyre maker has signed up with Chelsea FC for a five-year period that gets under way in July 2015, and in addition to the Yokohama logo’s presence on the shirts worn by Chelsea FC teams at all levels, Yokohama Rubber will gain representation through stadium branding and various advertising and promotional materials.
Mitas has launched a “slick” agricultural tyre designed for use in the niche sport of tractor-pulling. The Powerpull 30.5L-32 is manufactured without a tread pattern, allowing the competitor to create the winning tread design. Its bias-ply construction and manufacture is based on a process similar to that of the Mitas’ high-horsepower tractor tyres, which the Czech company says will guarantee endurance and durability.
The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]
Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.
Brisa, manufacturer of the Lassa brand, has become the Official Partner of round the world solar flight team – Solar Impulse in Turkey. Solar Impulse has set 1 March as the first possible take-off date for its first round-the-world solar flight starting from Abu Dhabi. During its stopovers throughout its inter-continental journey, Solar Impulse will […]
Aeolus became platinum sponsor of the Dongfeng Racing Team in the Volvo Ocean Race this season (2014/15), and now for the first time in in the Race’s 41-year history a Chinese team has won a leg. After leading the fleet virtually all the way from Abu Dhabi to Sanya in China, over more than 5,000 miles of intense ocean racing, Dongfeng finally crossed the finish line in first place as the sun rose over Sanya (23:31:38 UTC) in a time of 23 days, 13 hours, 31 minutes and 38 seconds.
A new multi-year deal signed by Continental in the US will give it a brand presence at a total of 381 college basketball games per season. Continental Tire the Americas has entered into a partnership with International Management Group (IMG) property schools and Learfield property schools, and becomes the ‘Official Partner of Basketball’ for schools in six high-profile conferences. The tyre maker will be visible both courtside and during televised games.
Leading Indian tyre manufacturer MRF Tyres has agreed to become an ICC global partner, which includes sponsorship of the ICC Cricket World Cup in 2015. MRF has had a long-standing involvement in cricket as bat sponsor to famous players Sachin Tendulkar and Steve Waugh. And, according to the company, MRF’s ‘Pace Foundation’ has earned itself […]
Pirelli has announced its title sponsorship of the Offroad British Masters Series in 2015. Run by Offroad Motorsport UK, the Pirelli British Masters Series will be run over six rounds at some of the UK’s top motocross circuits, including Foxhills and HawkstonePark. The manufacturer said it would enhance the availability of rider tuition and prizes for competitors as part of the deal.
Pirelli is to be the main sponsor of the grand finale of the eni FIM Superbike World Championship. Held next weekend in Qatar at the Losail International Circuit, Doha, the last round of the season will take the official name: “Pirelli Qatar Round”. The event is also notable as the first time the Superbike World Championship will take place at night.
Football is Continental’s chosen brand promotion method in many parts of the world, and its involvement in the game has been extended by its entry into a four-year collaboration with the Chinese Football Association. This deal with the CFA was announced at the start of Continental’s AFC Asian Cup 2015 Australia Trophy Tour on 26 September. Continental states that this new agreement, along with its AFC Asian Cup 2015 sponsorship, represents a specific focus on the Asia Pacific region.
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