The establishment of dual-branded Apollo Manchester United ‘Go The Distance’ community pitches was said to be a key part of Apollo’s Man U sponsorship when it began back in August 2013. The first such pitch was officially opened a year after the relationship began just outside the h
Maxxis International is sponsoring Rob Butler of Off-road Armoury throughout the 2016 Ultra4 Championship. The announcement, which came during the Autosport International 2016, event comes two years after Maxxis announced its title sponsorship with Ultra4 Europe.
Leading Indian tyre maker MRF Tyres is launching its MRF Motorsport Tyres Europe operation during Autosport International 2016. This means the Indian brand, which is well known on the sub-continent, but has yet to make such a big splash outside Asia, will now be available to UK and European customers.
Lassa Tyres recently surprised the FC Barcelona Lassa teams with “holiday gift tyres”. According to the company, from now on the global talent of FC Barcelona Lassa Teams will be “under the protection of Lassa Tyres, whose durability and strong construction is approved by TUV SUD and is globally recognized”.
Dunlop has extended both its official tyre supply and title sponsorship of the MSA British Touring Car Championship, signing an agreement with promoter and rights holder, TOCA to continue the partnership until at least the end of 2021. This contract will extend both the Dunlop MSA British Touring Car Championship title sponsorship, which began in 2005, and the Official tyre supplier partnership, which began in 2003, into a third decade.
Lassa Tyres has launched its first global TV advertising campaign on Eurosport. The 20-second commercial will air across 54 European countries starting from 1 December for a period of one month. It will be followed by the main advertisement campaign which will start as of January 2016 and last till May 2016.
Autoparts UK, an IAAF distributor member, is sponsoring the IAAF conference at ICC, Birmingham taking place on 17 December 2015.
The conference aims to examine current issues from both the UK and Europe, highlight the main changes from both a technical and a market perspective and consider what opportunities are available for the future.
Rugby team Leicester Tigers has partnered with Westlake after the tyre company became their official match ball sponsor.
Westlake is the leading brand of tyres manufactured by the Zhongce Rubber Company Limited (ZC Rubber) – now a major global tyre manufacturer and one of the largest producers of commercial vehicle tyres globally.
Top-level football has become a sponsorship favourite for tyre makers, with Nexen’s partnership with Manchester City and Yokohama’s sponsorship of the Chelsea home shirt just two of the agreements announced in the second half of 2015, But the Goodyear name has been absent from such dealings for quite a while. This is now set to change following yesterday’s signing of a platinum sponsorship partnership with high-profile German club FC Bayern Munich.
Dunlop has signed a multi-year agreement to support the new Britcar Endurance package, comprising the Dunlop Endurance Championship and Dunlop Production Championship. Now under new management, the championships will be supported by Dunlop brand and marketing initiatives in addition to running on Dunlop Motorsport tyres. The new management arrangement, in the form of Hedley Cowell […]
Manchester City FC and sponsor Nexen Tire has partnered in the running of the inaugural Nexen Tire Skills challenge on 14 October 2015. A video of the challenge was published on YouTube on 10 November.
The Yokohama Rubber Co., Ltd. is to launch the “BluEarth-A AE50 Chelsea FC Edition” featuring the Chelsea Football Club logo on the sidewall. Following the product’s release in Japan on 29 October, the tyre will be launched gradually in Europe, Asia and South America, with approaches varying from country to country. According to Yokohama, the Chelsea tyre will be available in three sizes: 225/45R17 94W, 205/55R16 91V and 195/65R15 91H.
USA-based Sumitomo Rubber Industries subsidiary Falken Tire Corporation has entered into a multi-year marketing agreement with Major League Baseball (MLB). This partnership is Falken Tire Corporation’s first deal with a professional sports league; for the past 30 years it has focused on motorsports marketing.
On 14 September 2015 Lassa Tyres officially opened its first Barcelona flagship shop.
The shop was inaugurated at 09.30 am on 14 September at Lipecar, Calle Ausiàs March, Número 131, by Brisa board member, Hakan Bayman; Brisa general manager, Yiğit Gürçay; Brisa director of international sales and marketing, Halit Şensoy with the attendance of the Republic of Turkey, Barcelona consulate general, Emir Salim Yüksel, Lassa Tyres Spain Country distributor Safame Comercial, Jesús Mesas; and representatives of Turkish and Spanish media.
Falken’s 4×4 tyres are increasing their presence in a variety of sporting contexts. While the brand in general is increasing its marketing presence in Europe through perimeter advertising at some of the continent’s premier clubs, the manufacturer has come up with an agreeably quirky way to show its off-road WildPeak line of tyres to UK […]
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