Davanti Tyres commences UK cricket sponsorship
Davanti has signed a title sponsorship deal with one of the UK’s largest regional cricket leagues. The company said the arrangement forms part of its overall marketing strategy to increase consumer awareness of the brand and its benefits. It has already ventured into football sponsorship with high profile FA Cup matches in February and March. Davanti’s new sponsorship of the North Staffs and South Cheshire Premier Cricket League (NSSCPCL) will see all 55 grounds adorned with Davanti banners as part of the package. Its imagery is also prominently featured on the NSSCPCL website.