TerraClean sponsors TV programme
Randstad Ltd’s engine decarbonising service, TerraClean, has become the sponsor of new Travel Channel programme, Stars In Their Cars, as part of its next stage of TV brand awareness.
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Close Brothers Group sponsors the 2016 Mission Motorsport Invitational
Close Brothers Group is proud to announce its sponsorship of the 2016 Mission Motorsport Invitational. Now in its fourth year, the annual Mission Motorsport Invitational track day, held today at Goodwood, is a flagship ‘Experience’ racing event. It brings together 50 exceptional cars with 50 injured servicemen and women and their families. Cars are divided […]
Network Q becomes Official Partner for Wales rally
Network Q has renewed its association with British rallying after becoming the Official Event Preparations Partner of the 2016 Dayinsure Wales Rally GB which takes place from 27-30 October. The partnership will see the used Vauxhall brand supply over 50 vehicles to help with the set-up and preparation of this year’s British round of the FIA World Rally Championship. A variety of vehicles will be used to set up the rally, from laying out the special stages, to signposting visitors to car parks and viewing areas.
Westlake sponsored boxer Roman Gonzalez wins WBC title
Westlake supported boxer Roman “Chocolatito” Gonzalez has won a championship in his fourth weight class, defeating Carlos Cuadras from Mexico in the World Boxing Council (WBC) super-flyweight title fight. It is the second cooperation between the largest tyre manufacturer in mainland China and Roman ‘Chocolatito’ Gonzalez.
Apollo Tyres expands Man Utd sponsorship into global agreement
After three years of regional association with Manchester United Football Club, Apollo Tyres has extended its sponsorship agreement with the club for the next three years and has extended the scope of the deal to become the official ‘Global Tyre Partner’.
Nokian sponsors Fin golfer Mikko Ilonen
Nokian Tyres has started a multi-year partnership agreement with professional golfer Mikko Ilonen, Finland’s “Mr. Golf”. The cooperation starts in the beginning of 2017, and Ilonen is set to take part in various company events and endorse Nokian Tyres and its products, especially in the Nordics.
Alcoa sponsors European Truck Festival 2016
Alcoa Wheel Products Europe is the main sponsor of the European Truck Festival 2016. According to the company, the festival is turning into the biggest event in the truck-field with more than 170 trucks from all over Italy and Europe with thousands of visitors. The event runs in Brescia from 17-18 September 2016.
Apollo Vredestein sponsors Borussia Monchengladbach for next two seasons
Apollo Vredestein GmbH has signed a brand-new sponsorship agreement with Borussia Monchengladbach. The new sponsorship agreement covers the 2016/2017 and 2017/2018 seasons and is designed to further enhance global recognition of the Apollo tyre brand. As one of the most popular and successful clubs in German football, Borussia Monchengladbach is very well-known internationally too and its matches are often broadcast live on television around the world.
Nokian becomes World Orienteering Championships title sponsor
The Nokian Tyres World Orienteering Championships, WOC, will begin on Saturday 20 August in Strömstad, Sweden and last until 27 August. There are over 400 participants from 46 countries. Nokian Tyres, the world’s northernmost tyre manufacturer, is the title sponsor for the championships.
Cooper headline sponsor of European rally car show, Rallyday
Cooper Tire Europe has announced its headline sponsorship of Rallyday 2016. Europe’s premier rally car show is an annual event held at Castle Combe Circuit in Wiltshire, taking place this year on Saturday 24 September. The show features star drivers and cars, entertaining thousands of fans in the paddocks, 4×4 Zone and on the track for the 16th year running.
Toyo Tires produces Leicester City Football supporter video
Toyo Tire & Rubber Co., Ltd.’s Osaka head office has produced a video in support Leicester City Football Club, which the company sponsors ahead of the English Premier League’s 2016/2017 season, which starts 13 August when Leicester visits Hull.
Falken Tyre brings Red Bull Air Race sponsorship activities to Ascot
Falken Tyre’s Team Falken air race team will seek further success in the Red Bull Air Race World Championship when it heads to Ascot, Berkshire on 13-14 August 2016. The Japanese tyre brand was the Official Partner of the Red Bull Air Race Chiba earlier this year, and also sponsors Japanese competitor Yoshihide Muroya. The 43-year-old Team Falken pilot claimed his maiden victory last month at the Chiba event in the second year of Falken’s successful partnership.
Chelsea FC US tour ‘boosts’ Yokohama brand
As the countdown begins to the 2016/17 Premier League football season, Yokohama is aiming to achieve a “global brand boost” thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup.
Nexen Tire sponsoring Antonín Dvořák competition
A tyre manufacturer has announced a sponsorship agreement and – you’d better read this sitting down – it doesn’t involve football. Nexen Tire has signed up as an official sponsor of The 7th International Antonín Dvořák Composition Competition that will be held from 24 July to 1 August at the Prague Conservatoire in the Czech Republic. Nexen comments that this sponsorship forms part of its “cultural marketing strategy.”
Kumho signs two-year Tottenham Hotspur deal
Kumho Tyre has become Tottenham Hotspur’s “Official Tyre Partner” for an initial two years from the start of the 2016-17 season.
The partnership, which was announced on 19 July, was launched at the football club’s Hotspur Way Training Centre, with four Spurs players and senior representatives from Kumho present. Kumho were joined by club manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
