Delphi, The Parts Alliance sponsor 3-time British Touring Car champion Matt Neal
Delphi Product & Service Solutions and The Parts Alliance have collectively become an official sponsor of legendary British Touring Car Champion, Matt Neal.
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Cooper Tire continues US baseball sponsorship
For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.
Westlake to partner Irish Drift Championship 2017
Westlake tyres has partnered with The Irish Drift Championship (IDC) 2017 and says it will “cooperate with drifters to bring amazing shows for all the visitors”.
“Westlake Tyres are pleased to partner the Irish Drift Championship for the 2017 season. The IDC has some of the best drivers from around the globe and they compete at the highest level. Westlake Europe plays a big role in marketing the brand for all our tyre products and aligning Westlake tyre with top championships gives us the perfect opportunity to show-case our motorsport range,” said Chris Carpenter, a partner of Westlake Tyres in Europe.
Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
Nexen Tire has become Manchester City and the English Premier League’s first ever sleeve sponsor. The move announced today (17 March 2017) at Manchester City Football Academy, came as Nexen renewed its partnership with the top-flight football club for three more years following the initial contract signed between Nexen and Manchester City (Man City) in August 2015. This takes the sponsorship right up to the 2019/2020 season. No specific financial details were revealed, but Tyres & Accessories understands that the new contract represents “increased investment on the previous deal”, according to Man City chief commercial officer, Tom Glick.
Bridgestone partners England Golf with trophy, Pro-Am prize
Bridgestone has extended its support of golf with its new Bridgestone Chase your Dream Trophy. Played for the first time in 2017 and open to members of England Golf’s 1,900 affiliated clubs, the new event will run annually with separate men’s and women’s competitions to discover the country’s top handicap golfers of the year. Club golfers will get the chance to win a place in a European Tour Pro-Am. The trophy is presented by the tyre manufacturer in partnership with England Golf.
Vredestein partners with Mille Miglia
Vredestein is a tyre brand with a pedigree stretching back to 1909, and with a range including products designed with vintage cars in mind, such as the Sprint Classic, Snow Classic, Grip Classic and Transport Classic, it sees itself having much in common with the Mille Miglia classic car rally. This affinity is now an official connection, as the two parties have entered into a sponsorship agreement covering the period from 2017 to 2019.
Yokohama the ‘official tyre’ of US Spartan Race
Spartan Race is billed as the world’s best obstacle race series and is present in over 30 countries, including the UK, where those wishing to test their mettle can compete in three race classes – Sprint, Super and the dauntingly-named Beast. The concept has its origins and greatest presence in the US, and Spartan Race has taken on a new tyre partner in that market. Yokohama Tire Corporation has teamed up with Spartan Race in order to highlight its Geolandar range of light truck tyres.
Bridgestone signs further BSMA motocross riders
Nine talented young motocross riders have been praised for their natural biking ability by Bridgestone, which is backing their quests for silverware with a season’s supply of tyres. This year the tyre maker is expanding its portfolio of sponsored stars with three further riders: Nadiya Jones, Ray Rowson and, making a return, Jack Timms join Morgan Evans, Rob Yates, James Hanscomb, Harry Linton, Josh Waterman and Charlie Chater. All will compete on Bridgestone Battlecross products.
Cooper becomes presenting sponsor, official tyre supplier of RX2 International
Cooper Tire Europe has become the presenting sponsor and official tyre supplier of the RX2 International Series, the rebranded feeder series to the FIA World Rallycross Championship. Formerly known as RX Lites, the series has been renamed the RX2 International Series presented by Cooper Tires.
Bridgestone signs Tiger Woods for golf ball sponsorship
Around 85 per cent of Bridgestone Corporation’s revenues are earned from the sale of tyres, with the remainder coming from chemical and industrial products, bicycles and sporting goods, including golf balls, clubs and accessories. To highlight these last-mentioned products, Bridgestone Golf has signed a multi-year agreement with Tiger Woods that will see him exclusively play and promote Bridgestone golf balls.
Davanti signs tyre supply partnership with Portuguese race driving school
Following its product experience event at the Portimao circuit in September, Davanti has announced a new partnership with the Autodromo Internacional do Algarve Racing School in Portugal. For the next two years all vehicles at the AIA Racing School will be fitted with Davanti Tyres. Models include a Porsche Cayman S, Audi RS3, Audi TTS, Honda Civic Type-R and two Ginettas, All professional racing tuition, track experiences, and driving demonstrations will be performed on Davanti’s DX640 tyres, with the exception of the Ginettas, which will race on the DX390 pattern.
Exol sponsors Rooster in British Truck Racing Championship
Oil blender Exol Lubricants has announced it will once again be sponsoring Rooster Truck Racing and driver Luke Taylor in 2017’s British Truck Racing Championship (BTRC).
Kumho Tire extends USA basketball sponsorship
Two new partnerships have deepened Kumho Tire USA’s engagement with the NBA. In separate agreements, the company has become the new official tyre of the Atlanta Hawks and the Charlotte Hornets.
Virtual Reality Farming with Trelleborg at EIMA
Trelleborg will display its new virtual reality app at EIMA International 2016 in Bologna between 9 and 13 November on stand A1, Hall 14. The company says the app gives users to see Trelleborg’s best-in-class agricultural tyres in action. Visitors can also experience the challenges of modern agriculture on-stand with the new Farming Simulator 17 video game, of which Trelleborg is the official partner for agricultural tyres.
Goodyear sponsors Pro Football Hall of Fame: video
The Goodyear Tire & Rubber Company has announced its sponsorship of the Pro Football Hall of Fame. The company has a long association with American Football, including the Goodyear Blimp’s aerial television coverage, which has run for more than 60 years. The Hall of Fame is located, like Goodyear’s headquarters, in Ohio, where the National Football League was founded. Hundreds of thousands of fans around the world visit the campus in Canton, where a $500 million Hall of Fame village is currently under development.
