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Bridgestone hosts diving event with Olympian, brand ambassador Mears

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Bridgestone UK launched its Olympic Games partnership in early 2017 with three new Olympian brand ambassadors. The tyre manufacturer’s marketing campaign to coincide with the sponsorship has the tagline “Chase Your Dream, No Matter What”, and its latest event paired a group of “everyday battlers” with a performance psychologist, a 10 metre diving board, and the UK’s synchronised springboard diving Olympic champion from the Rio 2016 games, Chris Mears. Their experience, captured on camera, can be viewed for the first time below, and on the Bridgestone UK YouTube channel.

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  1. Bridgestone UK launches Olympic sponsorship campaign
  2. Bridgestone partners online biker platform, Motorcycle Diaries
  3. Golfers to chase their dreams with Bridgestone in 2018
  4. Bridgestone brand ambassador Thompson celebrates 60th with pop-up gym
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Providing inspiration through motorsport: Giti Tire partners with Team BRIT

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Last year, Giti Tire debuted as sponsor and tyre supplier to the Fun Cup UK, and the tyre maker says it is proud to return for a second year in 2017. In addition to sponsoring the Fun Cup series, this year Giti Tire is also partnering with Team BRIT, a charity set up to inspire veterans with disabilities, PTSD, and mental health issues by demonstrating what can be achieved through motorsports.

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Related news:

  1. Giti becomes Team BRIT sponsor
  2. Giti to support new evening track programme at MotoFest Coventry 2020
  3. MRF Tyres launching European motorsport business at Autosport
  4. Giti ready to race in VW Fun Cup 2020
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Australian truck race series running on Giti tyres

In its first truck and bus tyre racing series partnership anywhere in the world, Giti Tire has become the main sponsor of the 2017 Super Truck Nationals race series in Australia. The tyre maker’s truck and bus race debut coincides with the launch of the Giti brand truck and bus range in the Oceania region.

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  1. Giti Tire a Berlin Marathon Main Sponsor
  2. Giti Tire all-female VLN, French drifting success cap ‘busiest motorsport year’
  3. Four European podiums for new Giti Tire racing truck
  4. Twice as much in half the time – Giti’s plan to penetrate European tyre market in five years
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Autoparts renews IAAF Conference sponsorship

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Autoparts UK is once again sponsoring the Independent Automotive Aftermarket Federation (IAAF) 2017 Annual Conference for the fourth consecutive year.

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Related news:

  1. Autoparts extends IAAF support with 2016 conference and golf day sponsorship
  2. 2018 IAAF conference warns aftermarket of ‘profound transformation’
  3. Autoparts UK to sponsor IAAF conference
  4. IAAF Conference to focus on implications of Brexit
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Comline sponsors Bedfordshire Local Heroes award

Comline Auto Parts (Comline) sponsored the Charity of the Year award, at the Local Heroes Awards, hosted by the Bedfordshire on Sunday. The ceremony, held at Bedford Blues Rugby Club, honoured ordinary people who have achieved extraordinary accomplishments within the Bedfordshire community. The winner of the 2017 Bedfordshire Local Heroes Charity of the Year was named as Bedford Foodbank.

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Related news:

  1. Comline offers ultimate driving experience promotion at Automechanika Birmingham
  2. Toyo sponsors Gordon Weston’s Prostate Cancer UK Porsche
  3. 3rd consecutive Sunday Times HSBC International Track 200 listing for Comline
  4. Kwik Fit and BTCC to support Children with Cancer UK
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Falken an official partner of DFL-Supercup

The DFL-Supercup, a football match held between the winners of the previous Bundesliga championship and the DFB-Pokal, will be held tomorrow in the German city of Dortmund and see local team Borussia Dortmund take on Bayern Munich. Falken branding will be visible during the day’s proceedings thanks to Sumitomo Rubber Industries’ return as a DFL-Supercup sponsor for a second year.

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Related news:

  1. Falken limbering up for Bundesliga playoffs
  2. Falken Tyre becomes Liverpool FC partner
  3. ATE starts second season as Wolfsburg Sponsor
  4. Kumho partners with German football club Bayer 04 Leverkusen
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Giti Tire extends evo track day partnership, focus on GT Radial SportActive

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Giti Tire has extended its track day partnership with leading performance car publication evo into 2017. The tyre manufacturer will focus particularly on the promotion of the GT Radial SportActive, targeting all event attendees and evo magazine readers. Throughout the year five track evenings will take place, with three at Rockingham Motor Speedway in May, August and September and two at Bedford Autodrome in July and September.

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Related news:

  1. GT Radial promotes SportActive UHP tyre with Evo track day partnership
  2. GT Radial hosts dealers in Algarve demonstration of flagship SportActive tyre
  3. Giti becomes Team BRIT sponsor
  4. Giti Tire SUV products outpacing market growth
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Trico sponsors leading team at Brands Hatch

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Trico will sponsor championship leading team Tockwith Motorsports’ (TMS) Ginetta G50 in the Britcar Endurance/Sprint Championship at Brands Hatch on 29 July. Britcar is an endurance and sprint sports car series, which takes place around the UK’s major race circuits. The 2017 season is made up of eight events during the year. Race distances comprise of a 50-minute sprint race and continues into a 2-hour endurance pursuit at Britain’s major race circuits.

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Related news:

  1. Trico-sponsored team out in front of Britcar Sprint Championship
  2. Dunlop to support Britcar Endurance relaunch       
  3. Trico onto top spot as inaugural GT4 South European Series gets underway
  4. Giti becomes Team BRIT sponsor
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Falken Tyre becomes Liverpool FC partner

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Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.

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Related news:

  1. Falken, Liverpool FC discuss tyre-football partnership and synergies
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  4. Football: Falken signs up as Borussia Mönchengladbach sponsor
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Trico-sponsored team out in front of Britcar Sprint Championship

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Trico will sponsor championship leading team Tockwith Motorsports’ (TMS) Ginetta G50 in the Britcar Endurance/Sprint Championship. Britcar is an endurance and sprint sports car series, which takes place around the UK’s major race circuits. The 2017 season is made up of eight events during the year. Race distances comprise of a 50-minute sprint race and continues into a 2-hour endurance pursuit at Britain’s major race circuits.

Read more

Related news:

  1. Trico sponsors leading team at Brands Hatch
  2. Trico to continue Tockwith Motorsports partnership in 2019
  3. Dunlop to support Britcar Endurance relaunch       
  4. Giti becomes Team BRIT sponsor
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TerraClean network unites to bring Deegan back to Clio Cup

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The TerraClean network of service centres have come to the aid of Renault Clio Cup racing driver Shayne Deegan of SDR Motorsport, after he suffered a major crash in the series at Donington recently. The side-impact crash resulted in his car being ruled out for the rest of the season – but the engine de-carbonising brand TerraClean has stepped up and got behind the driver, sponsoring him and helping to arrange a new car for the remainder of the series.

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Related news:

  1. TerraClean continues motorsports sponsorship
  2. Terraclean in motorsport sponsorship deal
  3. TerraClean-backed racing stars make strong starts to season
  4. TerraClean sponsors TV programme
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General Tire sponsors UFC in Asia Pacific

UFC has announced a multi-year partnership with General Tire, which will serve as the “Official Tyre Partner of the UFC” in the Asia-Pacific region. The partnership will begin on Saturday 17 June with UFC Fight Night: Holm vs. Correia at Singapore Indoor Stadium in Singapore.

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  1. Toyo Tires signs three-year Professional Darts Corporation deal
  2. Toyo partnering Tough Mudder in Italy
  3. Toyo Names Aparicio Manager of Off-Road Events
  4. Toyo Appoints Marketing VP
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Pirelli renews Le Mans Village On The Curves sponsorship

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Pirelli has renewed its sponsorship of the Village on the Curves at Le Mans for 2017, as part of the Italian tyre company’s relationship with Porsche Club GB. The Village on the Curve is a camping village located on the Porsche Curves at the French circuit. Porsche owners flock to the village to enjoy the views of the track and community atmosphere.

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Related news:

  1. Pirelli continues sponsorship of Le Mans Village on the Curves
  2. Pirelli, Porsche Club of America renew agreement for 3 more years
  3. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  4. 2 Porsche WEC teams switch to Dunlop tyres
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