Bridgestone continues as World Solar Challenge title sponsor
Bridgestone Corporation today announced its title sponsorship of next year’s World Solar Challenge, which will be held in Australia from 13 to 20 October 2019.
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Football: BKT named title sponsor of Italy’s Serie B
Off-highway tyre maker BKT has taken on title sponsorship of Italy’s second-highest football championship, Serie B. The arrangement covers a period of three years and sees the championship’s official name change to Serie BKT. In addition, BKT gains brand visibility in all Lega Serie B stadiums and during televised matches.
Continental using Tour de France sponsorship to promote safety message
When stage one of the Tour de France begins in Noirmoutier, northwest France, on 7 July, Continental will launch into its first year as a sponsor of the world-famous cycle race. Through its sponsorship of the Tour de France, Continental not only aims to draw attention to its bicycle tyre range; it also hopes the exposure gained will aid its ‘Vision Zero’ push towards a world without road fatalities and accidents.
Toyo Tires leads Midlands sponsorship rush for MotoFest Coventry 2018
A quartet of Midlands based firms gave their backing to MotoFest Coventry 2018 by signing up as sponsors, including a new sprint circuit sponsor. First up on the roll call of Midlands based sponsors for 2018 was Toyo Tires, which has its UK head office in Rushden, unveiled as the new sponsor for the long track sprint circuit. Organisers said after this year’s festival that the MotoFest was the biggest and best ever after record-breaking crowds poured into the city to enjoy the first ever competitive motorsports staged at the event. Visitor numbers are thought to have topped last year’s high of 130,000.
Cooper Tires returns as RX2 International Series presenting sponsor
In addition to serving as title sponsor to the World RX of Great Britain and supplying tyres to all World RX teams, Cooper Tire Europe has been confirmed as presenting sponsor to the RX2 International Series. This is the second consecutive year the tyre maker has acted in this capacity.
Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK
Deepening it’s connect further with Hungary, Apollo Tyres has partnered with DVTK – a local top flight football and sports club. Apollo is now looking at leveraging DVTK’s “passionate and massive fan base” to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary.
Cooper Tires title sponsor of World RX of Great Britain
The first international rallycross event to be held at the Silverstone Circuit has gained a headline sponsor, and it is Cooper Tires. The event will henceforth be officially known as the Cooper Tires World RX of Great Britain.
Falken a 24-Hour Race Nürburgring sponsor
The Falken brand has signed on as an official sponsor of the 24-Hour Race Nürburgring, which takes place between 10 and 13 May. This promotion of Falken during the event will take place in addition to Team Falken Motorsports’ race participation with two vehicles, its Porsche 911 GT3R and the BMW M6 GT3.
Yokohama becomes Official Tyre Partner to Silverstone Classic
Yokohama has become the Official Tyre Partner for the Silverstone Classic festival for the first time in its 100-year history in an association the tyre manufacturer says reflects its rich motorsport heritage. In its new role, Yokohama becomes the title sponsor for several highlights, including the Yokohama Trophy for FIA Masters Historic Sports Cars and the Yokohama Silverstone Classic Supercar Track Parade and Paddock Display. The company will present the Yokohama Silverstone Classic Club Car of the Show Award.
Avon Tyres announced as official tyre supplier to Series Elite
Avon Tyres has been named the official tyre supplier to the newly launched Series Elite, unveiled this week. Series Elite is a new one-make racing series that has been designed to allow amateur and more experienced drivers to compete on a level playing field.
Sport sponsorship: Continental official partner, tyre of Giro d’Italia
Continental has become the official tyre of the Giro d’Italia as part of a three-year agreement signed with organiser RCS Sport that sees the tyre maker also take on the role of official partner to the cycling Grand Tour race. As official tyre partner, Continental will collaborate with Shimano to supply both bicycle and car tyres for the neutral technical assistance team.
TerraClean-backed racing stars make strong starts to season
Engine decarbonising brand TerraClean saw its two sponsored driving stars make a positive start to their respective 2018 campaigns at the weekend, in both the British Touring Car Championship (BTCC) and Renault UK Clio Cup races, held at Brands Hatch.
Liqui Moly the official sponsor of 2018 IIHF Ice Hockey World Championship
In Denmark the best national teams will cross sticks at the 2018 IIHF Ice Hockey World Championship from May 4 to 20. The German oil and additive specialist Liqui Moly is the official sponsor of the competitions that will be carried out in Copenhagen and Herning.
Toyo sponsoring 2018 Tough Mudder series
Toyo Tyre UK Ltd has announced an expanded programme of sponsorship activities one of which will see it partner with the Tough Mudder series of endurance events.
Golf: Bridgestone title sponsor for Senior Players Championship
Beginning in 2019, Bridgestone will act as title sponsor for the Senior Players Championship, the annual golf championship for players aged 50 and over on the PGA Tour Champions. The agreement announced by PGA Tour yesterday covers a four-year period through 2022, and when players head out onto the Firestone Country Club’s South Course between 8-14 July, they will be competing in the ‘Bridgestone Senior Players Championship’.
