Trico will resume its chief sponsorship of Britcar Dunlop Endurance Championship winning constructor, Tockwith Motorsports (TMS), in the 2019 season. The original equipment (OE) manufacturer of wiper blades and systems will return to the endurance series after a highly-successful 2018 season, where the Trico -liveried Ginetta G50 competed in seven rounds.
The Liqui Moly Bathurst 12 Hour starts on the last day of January. The endurance race in Australia marks the start of the season for oil and additive specialist Liqui Moly. “We’re looking forward to an exciting race,” says Peter Baumann, marketing manager with Liqui Moly, adding that the endurance race is a key marketing component for the company.
Toyo Tires used the 2019 Autosport Show to reveal that the Toyo Tires 7 Race Series will run for a further two seasons, further cementing the relationship between the Japanese tyre manufacturer and the motorsport series.
Following their successful participation in the European Athletics Championships in Berlin, Toyo Tires have extended their partnership to their next premier event, the European Athletics Indoor Championships in Glasgow.
The 35th edition of the European Indoor Championships, taking place from March 1 to 3, are the pinnacle of this year’s European Athletics program. Elite athletes have the chance to compete in the most important European Athletics event in 2019 and become the new European Indoor Champion. More than 600 athletes from 50 nations will participate at the Emirates Arena.
General Tire unveiled a branded vehicle as part of the Autosport International show 2019 NASCAR stand in order to raise awareness of its partnership with NASCAR Whelen Euro Series.
Following the news that Kwik Fit has chosen Children with Cancer UK as its charity of the year, the leading fast-fit firm has announced that it is utilising its BTCC sponsorship over the 2019 season to raise funds for the charity.
The announcement is being made at the Kwik Fit British Touring Car Championship (BTCC) stand at Autosport International, the first public event for the BTCC under the new title sponsorship for 2019.
Liqui Moly is not only a well-known sponsor in the world of motor sports. When the engines fall silent for a time, the German oil and additive specialist gets involved in other sports. The Four Hills Tournament is on the cards at the turn of the year. “An absolutely top-notch event that will bring our brand closer to millions of spectators,” says Ernst Prost, CEO of Liqui Moly.
Apollo Vredestein was a key sponsor at the second annual FTA Logistics Awards 2018. At the event, which took place at The Royal Lancaster Hotel, London, Apollo Vredestein celebrated endeavours and leadership, as well as the vital role played by logistics and innovation in the sector, by sponsoring the Most Innovative Product of the Year award.
Pirelli will continue and enhance its support of Porsche Club of America over the next three years, having renewed its agreement with the world’s largest organisation for the brand’s enthusiasts. The club, which has more than 130,000 members in 145 North American regions, cited Pirelli’s status as an original equipment supplier to Porsche as a major component of its decision to continue the agreement.
Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark.
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.
General Tire have teamed up with the Hudson brothers on Swim Wild – a follow-up video campaign to the award winning Wavemaker that launched earlier this year. Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.
When the British Touring Car Championship (BTCC) returns for the 2019 season, it will have a new title sponsor. TOCA has announced that automotive servicing and repair company Kwik Fit is succeeding Dunlop in this capacity; Goodyear Dunlop will remain tyre supplier to the BTCC under its current contract, which runs until at least 2022.
Extending its sports sponsorship engagement beyond football, Apollo Tyres has entered into a five-year agreement with former Indian international cricketer and team captain Sachin Tendulkar. This is the first time an individual celebrity has served as Apollo brand ambassador.
West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Wednesfield Ladies FC football team for the 2018/19 season. Monmore Auto Parts will also unveil its support for the sport, sponsoring Wolves Women player Nikita Lal.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.