Continental sponsors Tour de France 2019
Continental has agreed to sponsor the Tour de France as one of the Tour’s five Main Partners – alongside LCL, E.Leclerc, Krys and Skoda. As a result of the deal, the Continental logo will appear on the arch above the finish line as well as on the “flamme rouge” arch, one kilometre from the finish. As a further benefit of the enhanced visibility, a representative of Continental will present the trophy to the stage winner on the podium.