Linglong Tire will serve as the main sponsor to the China Pavilion at Expo 2020 Dubai. The tyre maker was awarded this status at a ceremony held yesterday in Beijing to mark the launch of China’s Expo engagement.
Giti Tire is limbering up for “a sporty and enduring appearance” on 29 September as an official Main Sponsor of the BMW Berlin Marathon. The tyre maker is one of three Main Sponsors for this year’s event.
Toyo Tires is an official partner to the 2019 AIG Women’s British Open Golf Tournament, which will take place at Woburn Golf Club between 1 and 4 August. In addition to visibility on signboards around the course and the video screen, Toyo will appear within the official programme. It will also promote the event through Toyo social media channels.
American football isn’t a mainstream sport in Europe – not yet, anyway. But its fanbase on this side of the Atlantic is growing, and audience numbers will be helped by next month’s 2019 IFAF Women’s European Championship in the UK and – starting next week – the 2019 U19 European Championship in Bologna, Italy. Off-highway tyre maker BKT is presenting sponsor of the latter event.
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Roadlink International has been the braking partner of choice for Steve Powell Racing for five years, as the leading CV parts supplier supports the truck racing champion in the 2019 British Truck Racing Championship (BTRC) for what is turning into another enthralling season.
It’s Swamp Soccer time again, and Nokian Tyres is ready for two days of boggy fun. The tyre maker returns this year as title sponsor, a status it has now held for more than a decade.
Continental Tyres has appointed Tour de France-winner Geraint Thomas OBE as its new brand ambassador. Since joining Team Sky in 2010, now Team INEOS, Thomas has ridden on Continental tyres at major cycling events around the world.
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Liqui Moly will become a name sponsor of the highest level of handball in Germany in July 2019. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more.
The Pentecost weekend will see the start of this year’s MercedesCup. It marks Liqui Moly’s eighth year as premium sponsor of the renowned tennis event, which will take place in Stuttgart, Germany, from 8 to 16 June. There is method behind this far-sighted approach.
Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.
Toyo Tires has extended its Official Partner association with European Athletics at major European Athletics events until 2023. The tyre manufacturer became an Official Partner ahead of the 2018 European Athletics Championships in Berlin last August, continuing with the 2019 European Athletics Indoor Championships. Now it will remain an Official Partner for the 2020 (Paris) and 2022 European Athletics Championships, as well as the 2021 (Torun) and 2023 European Athletics Indoor Championships.
Toyo Tires has become an Official Partner of the UCI BMX World Championships 2019, which will take place on 21-27 July at Zolder race circuit, Belgium.
Trico enjoyed a winning start to its GT4 South European campaign, as the inaugural series got underway at the Nogaro circuit, with the Tockwith Motorsports (TMS) pairing of Marmaduke Hall and Eddy Moore securing class victory in race two.
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