Point S has decided to take their involvement in handball, a sport that shares the same values as the brand as far as team spirit is concerned, to the next level. Already heavily involved at a national and international level with the International Handball Federation, from 30 November Point S will be sponsoring the Women’s Handball World Championship in Kumumoto, Japan.
German oil manufacturer Liqui Moly is the official sponsor of the 2020 IIHF Ice Hockey World Championship, held in Zurich and Lausanne, Switzerland, which starts on 8 May 2020. The company has supported ice hockey since the 2017 IIHF World Championship, hosted by Germany and France.
Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
Falken has sponsored the Audi Nines mountain bike event for the second time. The Audi Nines held its winter sports equivalent in Obergurgl-Hochgurgl, Austria, at the end of April. Nearly 4,000 spectators experienced the spectacle live at the Ellweiler quarry near Birkenfeld last Saturday. 28 of the world’s best mountain bikers from eleven nations gathered there to spend a week producing film and media content in a spectacular setting, with a public contest day as the crowning finish to a successful weekend.
Exol Lubricants, the UK’s largest independent oil blender, has announced a major sponsorship deal with Worcester Warriors in the forthcoming Rugby Union Gallagher Premiership season 2019/20.
Toyo Tires has sponsored German Bundesliga team Fortuna Duesseldorf for four seasons now and has signed a contract for a further three seasons until 2022. During this time Toyo has followed the team on their journey from Bundesliga 2 to Bundesliga 1.
Hankook and the Russian Kontinental Hockey League (KHL) have officially extended their partnership until 2022. As a result, Hankook remains “KHL Championship Supplier” and “Official tyre partner” in one of the largest ice hockey leagues in the world. The KHL is one of the top sports events in Belarus, China, Finland, Kazakhstan, Lithuania, and Russia where the games are held.
Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
BKT (Balkrishna Tires) has become Official Global Partner of LaLiga, Spain’s top-flight football league, for a period of three years. The partnership takes effect immediately and runs until the end of the 2021/22 season.
Racing driver David Buky is celebrating his first win of the season in the Civic Cup Championship’s ninth and 10th races at Brands Hatch, as interest from aftermarket sponsors grows.
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and – for the first time – Belgium.
Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.
Last season’s engagement with ‘domestic treble’ winner Manchester City F.C. gave Nexen Tire abundant exposure. The tyre maker returns again in 2019/20 as an Official Partner, its fifth season with the club and its third as Sleeve Partner. The current season got underway with a 5-0 win against West Ham last Saturday.
Nokian Tyres has once again signed up as main sponsor of the World Orienteering Championships, which begins in Norway today. This is the fourth consecutive year that Nokian has partnered with the International Orienteering Federation (IOF) for the event.
Kumho Tyre is the new Premium Partner for German football club Bayer 04 Leverkusen and, for the annual DFB Cup knockout competition, sleeve partner. The two-year partnership between the tyre maker and football club got underway on Saturday when the Bayer 04 players took to the field in their new kit for the first round of the DFB Cup, a match that saw them defeat Alemannia Achen by four goals to one.
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