Exide Technologies and the Liqui Moly Dynavolt Intact GP Team have extended their partnership in a three-year deal, supporting the team in the Moto2 championship. Specifically, the Exide brand logo will be prominent on both riders’ bikes.
Sydney-based rugby league club Canterbury-Bankstown Bulldogs has named Kumho Tyre its Official NRL Men’s Head Coach Partner and Official Tyre Partner. The two-year partnership will not only see the Kumho Tyre logo adorned on NRL Head Coach Cameron Ciraldo’s gameday attire but also engage with the Bulldogs’ community through the Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.
Hankook Tyre UK has partnered with the 2025 London to Brighton Electric Vehicle Rally, the UK’s largest electric vehicle event spotlighting advancements in EV technology and sustainable practices which will take place on 21 June 2025. Starting at Westminster and touring the iconic landscape of central London, to finishing in the heart of Brighton, the rally challenges a convoy of 100+ participants to complete the journey with minimal energy consumption, highlighting the crucial role of efficiency in electric mobility.
Prometeon has renewed its partnership with 2024 Superbike World Champion Toprak Razgatlıoğlu. ‘El Turco’, as he is known, claimed his second World Superbike title in 2024, becoming the third rider to win two championships with two different manufacturers.
Davanti Tyres has renewed its partnership with Rugby League Club, Wigan Warriors in a multi-year deal that will see the partnership continue throughout the 2026, 2027, and 2028 seasons.
Exhaust manufacturer Milltek signed up for a sixth successive season as title sponsor of the Civic Cup. As a result, the championship will now be known as the Milltek Civic Cup.
Atturo Tires is now the Official Tire Partner of the Professional Fighters League (PFL). The USA-based mixed martial arts league has entered into a multi-year partnership with the tyre brand, which will give Atturo exposure throughout the 2025 PFL World Tournament.
GT Radial has become the Official Tyre Partner of the ADAC Driving Safety Center in Grevenbroich. The facility is ADAC’s largest and most modern in North Rhine-Westphalia. Giti Tire says the new agreement is part of the GT Radial brand’s overarching commitment to tyre safety, and the partnership marks a significant step towards a shared mission of enhancing road safety and promoting responsible driving practices.
Kumho Tire has expanded its sports sponsorship activities in Europe by signing up as a premium sponsor of French rugby club Stade Toulousain. The South Korean tyre maker has committed itself for a three-and-a-half-year period, from the 2024-2025 to the 2027-2028 seasons. Under the sponsorship deal, player kits will feature the Kumho logo, and it will also appear on LED screen boards during matches at home stadium Stade Ernest-Wallon, on the team’s website as well as social media channels. Additionally, Kumho will work with Stade Toulousain to organise joint events and conduct promotional activities.
Six Nations Rugby and BKT have agreed upon a new long-term partnership that will see the off-highway tyre specialist support international men’s and women’s rugby. Starting with the Championships commencing at the end of this month, the tyre maker becomes the Official Tire Partner of Six Nations Rugby, a remit covering the Guinness Men’s Six Nations and Guinness Women’s Six Nations.
Hankook will exclusively supply rallying tyres for all three classes, WRC1, WRC2 and WRC3, for three years, beginning with the 2025 season of the FIA World Rally Championship (WRC). The WRC, one of the world’s top motorsports competitions, alongside Formula 1, is renowned for its extreme rallies across diverse terrains worldwide. In the 2025 season, three car brands – Hyundai, Toyota and Ford – will compete across four continents, Europe, Africa, South America, and Asia, for the championship title.
DTM is the headline partner for the 11th NTDA Tyre Industry Conference taking place at the DoubleTree by Hilton Milton Keynes on Thursday 9 October 2025.
Point S is partnering with Team Peugeot TotalEnergies in a move that marks Point S’s first venture into motorsport. According to the well-known international tyre retail organisation, the partnership is part of a broader global collaboration between the Point S group and the Stellantis group.
From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. The Italian brand thus fills a tyre-shaped hole left by the departure of Maxxis, official tyre for several years last decade. Pirelli is also in good company, with the Dunlop brand continuing as Official Ball Partner, a status it has held since 2019.
Nexen Tire has entered “a strategic global marketing partnership” with Sydney FC, Australia’s most successful football club. By doing so, Nexen aims to expand its marketing reach beyond Europe and the United States, “enhancing brand recognition in the global market”.
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