European Athletics Championships in Rome 2024
As of this year’s European Athletics Championship taking place in Rome, Italy, Toyo Tires has been partnering the event for the sixth year in a row.
As of this year’s European Athletics Championship taking place in Rome, Italy, Toyo Tires has been partnering the event for the sixth year in a row.
Oils and lubricants brand, Rowe, has extended its partnership with Britcar. The collaboration, aligned with Rowe’s extensive history and success in European endurance racing, will include support for The British Endurance Championship (BEC). MediaCo Imports (MCOIL), the importer and distributor of Rowe in the UK will sponsor ‘driver of the day’ for the two championships and competitors will be encouraged to use their sustainably manufactured range of products. MCOIL will also provide sustainable trophies for the poll teams across every round of each championship.
The Fully Charged Show, in its quest to stop people burning stuff, is bringing Everything Electric North back to Harrogate. The event runs from 24 to 26 May, with Hankook Tire & Technology participating as an official sponsor. The tyre maker will present its electric vehicle (EV) technology and products during the show.
As the British Touring Car Championship (BTCC) gets underway, national motor factor Arnold Clark Autoparts, has launched its big BTCC giveaway in conjunction with NAPA, to offer customers the chance to win tickets to attend a BTCC race and some exclusive NAPA merchandise.
Under its flagship Radar Tyres brand, Omni United has signed a multi-year contract with Singapore Golf Association (SGA) to support and promote upcoming golfing talent. This partnership will see Omni United financially support the training and competition-related expenses of golfers who previously represented Singapore at an elite amateur level during the early stages of their professional careers.
The United Soccer League (USL) and the clubs it represents across the United States of America now have a tyre tie-in. The USL recently entered into a multi-year partnership with California-based Prinx Chengshan Tire North America (Prinx Tires), naming the company the league’s first Official Tire Partner.
Continental is continuing to expand its cycle racing sponsorship remit. The Tour de France is set to begin on 29 June, and before then the company will step up as the official tyre partner and one of the five main sponsors of this year’s Giro d’Italia, which gets under way this coming Saturday.
Hella has signed on as one of the main sponsors for veteran kart racer Alex Magee’s run in the Wera Tools British Kart Championships 2024. Magee is one of their own team members, working in the Product Support department for Hella Gutmann Solutions.
The Yokohama Rubber Co. Ltd. a Gold Partner of the Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis. Indeed, Yokohama is now the ATP Tour’s first Official Tire Partner.
GT Radial is now the Official Tyre Partner, shorts sponsor and a ground advertiser with leading English Gallagher Premiership rugby union team Northampton Saints. As a result of the sponsorship, the GT Radial logo will be placed on the back right of the players’ shorts on both the home and away kits. The brand will also take a large advertising space in the Barwell Stand next to the electronic scoreboard, which can be seen from all sides of the 15,200 capacity stadium. The scoreboard will also display GT Radial advertising and brand recognition campaigns. GT Radial will also receive matchday tickets or hospitality at every home league game, and once-a-season use of the ultra-immersive Tunnel Club, a glass-walled restaurant situated between the home and away changing rooms with premium access matchday seats right next to the home dugout.
Lighting specialist, Osram and its subsidiary, auto accessory giant Ring, has revealed its support of the NAPA racing team for British Touring Car Championship (BTCC). This year, reigning BTCC champions, NAPA Racing, is welcoming new sponsors into this coming season, two of which are Ring Automotive, with its logo prominently displayed on the rear wheel arches of Sam Osbourne’s car, and its parent company, Osram, with its logo on the front of the car under both headlights of Dan Rowbottom’s car.
Delphi has announced its partnership with young racing hotshot, Joseph Knight. The sponsorship will see the eighteen-year-old represent Delphi as he competes in the BRSCC Airtec Motorsport Fiesta ST240 Championship. Joseph Knight has shown exceptional skill and determination in his racing career. His journey from karting to senior racing has been marked by podium finishes and an unwavering passion for motorsport. With Delphi’s support, he aims to make a statement in the upcoming season and further solidify his place in the racing world.
GT Radial celebrated the completion of its third season as Official Tyre Partner of the Champions Hockey League (CHL) at an exciting final won by Swiss club Genève-Servette 3-2 against Skellefteå AIK. GT Radial distributors and sellers from around Europe were among the sold-out crowd of 7,135 at the winner’s Patinoire des Vernets rink while millions of global fans followed the event on TV and social media. Stefan Brohs, marketing director – Europe for Giti Tire, said the partnership had continued to offer more. He said that GT Radial will “keep working with the CHL to create high-end fan engagement both at the stadiums and through social media.”
Dan Zelos, someone as well known in Mini motorsport as in the tyre industry, will continue to be sponsored by Cam after the leading tyre-industry software provider said it will extend its agreement with Zelos through the 2024 race season. Cam has backed Zelos since 2019, during which time he has flourished, culminating in his second winning title in the Vertu Motors Mini Challenge in 2023.
Nexen Tire recently unveiled a significant multi-year collaboration in the USA with Major League Baseball (MLB) team the San Diego Padres. The deal spans the seasons from 2024 to 2027.
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