A survey of NTDA retail members has found that 60 per cent are calling on the industry to develop the market. The survey revealed that only 41 per cent of retailers actually stocked cold weather tyres (CWTs) and over 85 per cent thought that motorists still saw CWTs as snow tyres.

Commenting on the survey NTDA Director Richard Edy said: “Cold Weather Tyres have always been regarded as a niche market in the UK, unlike other Northern European Countries where the market is firmly established — even in those countries where the weather conditions are very similar to the UK.