Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.
Spanish tyre distributor Grupo Soledad has entered into an agreement with Sailun Tyre that gives it exclusive distribution of the Sailun brand in Spain and Portugal. The distribution agreement was signed by the Sailun Group’s European management and José Pérez, commercial director of Grupo Soledad.
On 5 October, San José Logística de Pneus, a market leading OTR tyre distributor in Portugal and a major player in the equivalent Spanish market opened new facilities in Cantanhede, Portugal.
Nex Tires has been named official distributor for the newly-returned Goodyear Farm Tires brand in the Spanish market. The agricultural tyre supplier will stock the full Goodyear agri radial range.
BKT (Balkrishna Tires) has become Official Global Partner of LaLiga, Spain’s top-flight football league, for a period of three years. The partnership takes effect immediately and runs until the end of the 2021/22 season.
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Murfitts Industries has supplied a football pitch made from recycled tyres for Spanish champions FC Barcelona. The pitch material, called PRO-gran, is being used across four continents since its launch in 2017. The artificial grass is said to ‘last a lifetime’ and is compliant with strict chemical legislation (REACH).
Hankook tyres will be fitted to more than 1,100 city buses in Barcelona under a new supply agreement with the city’s main public transit operator, Transports Metropolitans de Barcelona (TMB). Tyres will be supplied and fitted by Grupo Soledad, Hankook Tire’s distributor in Spain.
A major supplier of tyre management systems into Spain is integrating e-jobsheet, the open-access, digital tablet-based service work platform for truck, bus and van, into its software. NETIXCloud’s partnership with CAM will enable its Spanish dealer customers to update stock efficiently in their dealer systems while simultaneously updating data in Fleetbridge if they are carrying out work for Bridgestone.
Build Your Dreams (BYD) has rolled out three zero emission commercial vehicles targeted at fleet customers in Europe. Two BYD pure electric trucks and one BYD pure electric van made their debut appearance in Europe last week at a presentation in the Estadio Nueva Condomina stadium in the city of Murcia, south-east Spain.
Lehigh Technologies has won the Young Global Leaders Award for Circular Economy SME (small to medium-sized enterprise) for The Circulars 2019, the 5th iteration of the award, in Davos at the World Economic Forum on 21 January 2019.
Doublestar Tyres, the new majority shareholder of Kumho, recently announced that its tyres are on-sale alongside premium brands at Carrefour supermarkets in Spain.
According to Doublestar, which compared Carrefour founded in 1959 to Walmart in the USA, the supermarket chain is Europe’s favourite. Having pioneered the so-called hypermarket approach in Europe Carrefour has developed into the largest retailer in Europe and the second largest international retail chain group in the world, with business scope covering more than 40 countries and regions. Carrefour owns 17 large chain stores in Spain, which covers the Iberian area and radiates to the whole pan-European region. With an annual population of 400 million, Carrefour is a perfect channel for product sales and a perfect platform for brand exposure.
Production has commenced at Lehigh Technologies’ micronised rubber powder (MRP) plant in Spain. The Murillo el Fruto MRP facility in Navarra was built in partnership with recycling and sustainability specialist Hera Holding and is the first plant for Lehigh Technologies outside the USA.
Triangle’s consumer tyres will be exclusively distributed in Spain by distribution and retail company Tiresur. The agreement represents an increased footprint in Europe for Triangle; Spain is a key market in the Weihai manufacturer’s internationalisation strategy implemented since the listing on the Shanghai Stock Exchange.
According to Michelin, owner of Lehigh Technologies since October 2017, the Micronised Rubber Powders (MRP) production facility being set up by Lehigh Spain will begin operations in summer 2018. The plant, located in Murrillo del Fruto, Spain, is the product of a joint venture project between Lehigh Technologies and Hera Holding.
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