Moving fresh vegetables from the field to the supermarket shelf in just 12 hours makes for a very tight schedule and requires a totally reliable logistics system. Deliveries are at risk from the weather, road conditions and transport breakdowns; to minimise part of these risks, the biggest greens grower in Europe relies exclusively on Michelin tyres.

Marshalls of Butterwick grows many varieties of cabbages, cauliflowers and organic vegetables on its 6,200 acres of fenland soil to supply the major supermarkets in the UK. Marshalls also grows crops in Cornwall, Spain and Italy to deliver fresh vegetables all year round to British shoppers. It is this complexity that adds further pressure to the reliability requirements of the transport of these perishable foodstuffs.