Michelin Facebook safety contest offers young drivers Citroën C1
Michelin has announced details of a road safety competition for young drivers run through Facebook. The company explains that social media is a logical means for disseminating information to the young; nearly 80 per cent of young Europeans aged 16 to 24 are regular users of social media. They are also the main victims of road accidents, twice as likely to be involved in accidents as older, more experienced drivers. Every year nearly 5,000 young people aged 18 to 24 are killed in road accidents in the European Union on average. Named Tom European Tour, Michelin’s game invites young people who drive – or are learning to drive – to travel with a virtual character named Tom through the United Kingdom, France, Germany, Poland, Hungary, Romania and Spain.