Kumho Segment Leader in Korean Customer Satisfaction Index
For the sixth consecutive year, the Korea Management Association has ranked Kumho Tires top in the passenger car tyre category of its Korea Customer Satisfaction Index (KCSI) survey. The index is calculated based on customer evaluations of a number of variables, including overall satisfaction, factor satisfaction and repurchase intent. Kumho Tires’ score of 67.7 secured it first place, and the tyre maker highlights that its score in the repurchase intention category was 11.1 per cent higher than any competing company – evidence, Kumho says, of a “green light” for expanding domestic market share.