Pirelli Tops South African Tyre Survey
Pirelli has come top in JD Power’s South African tyre satisfaction survey. But it wasn’t all good news for the tyre business. The research also found that many of the tyre brands fitted to new vehicles are below the industry average in terms of local customer satisfaction.
Pirelli retained the top spot for a second consecutive year with an overall CSI (Customer Satisfaction Index) score of 841 based on a 1000-point scale. Five index points separate Pirelli from second-place Michelin (836). Bridgestone (815) and Yokohama (798) also achieved above industry average scores. However, Firestone (769), Goodyear (780), Dunlop (781) and Continental (789) tyres were all ranked below the average of 790. The two lowest-ranked tyre brands were Korea’s Kumho (766) and Hankook (752). BFGoodrich, General, India, Kelly, Kleber, Toyo and Uniroyal were all included in the study, but not ranked due to insufficient sample size.