Since its establishment in 1999, Treadsetters' turnover has grown from £6 million to over £27.5 million. Having successfully operated a wholesale model based largely on selling exclusive tyre brands for a decade, the company is now developing its own brand of tyres under the name Torque with a view to expanding this success into a truly international scale. Tyres & Accessories met with Treadsetters managing director Tim Davies in mid November at the company's new, larger warehousing site in Telford to find out more about the strategy that is behind both the company's recent HSBC business thinking award nomination and its recent growth.

To say that Treadsetter's recent growth has been strong is something of an understatement. If the company hits its 2010 targets – and so far there is every indication that it will – the business will have experienced 750 per cent turnover growth and 1000 per cent enhancement in our profitability in the last 5 years. Bearing in mind the wider market conditions of recent years and the fact that the company has not only maintained but increased profits amidst rapid growing sales total, this really is something of an achievement.