For some, an all-season tyre is any tyre that’s used throughout the entire year. Others know what these products are, but assume they come with certain limitations. Sales within the segment nonetheless grew across Europe by 66 per cent between 2019 and 2023, and Dunlop is thus accompanying the recent launch of its All Season 2 with a campaign to highlight the various misconceptions that surround all-season tyres.
Goodyear has unveiled plans to extend its UltraGrip Performance 3 winter range throughout 2024. During the year, the tyre maker will introduce more than 40 new SKUs to the market. Many of these additions are already available, and Goodyear says this significant expansion will not only enhance its market presence in the winter tyre segment but also reflects its focus upon the segment.
New additions to the Goodyear Vector 4Seasons Gen-3 tyre line will enable it to cater to a wider range of vehicles. This move aligns with the projected growth in demand for all-season tyres in Europe, positioning Goodyear to strengthen its market presence. The extension introduces 29 new sizes, with 17 of these being for 19-inch and larger rim diameters.
Dunlop, recently repositioned as Goodyear’s Europe-wide value brand, has launched its next generation of all-season tyres. As a value product, the Dunlop All Season 2 arrives in a segment of the all-season market that, according to Goodyear’s projection, will grow an estimated two to three per cent annually between 2023 and 2028.
Not only is Goodyear expanding its Eagle F1 Asymmetric 6 range to better cover growing demand from SUV drivers in the premium tyre segment, the company also aims to meet budget segment SUV demand with its Sava brand. From January 2024, 15 additional sizes join the Sava Intensa SUV 2 range.
No less than 95 new SKUs will join the Goodyear Eagle F1 Asymmetric 6 range in the coming weeks and months. Announcing the new sizes, Goodyear says it will particularly focus on 19-inch and larger rim diameters, catering to growth in the SUV market across Europe.
As promised earlier in the year, Goodyear has expanded its Vector 4Seasons Cargo line-up. It has added nine new sizes to this all-season range, increasing the number of SKUs to 28. With tyres available in 14- to 19-inch rim diameter dimensions, Goodyear Vector 4Seasons Cargo provides solutions for some of the most popular light commercial vehicles in the market, such as the Ford Transit, Mercedes-Benz Sprinter, MAN TGE and Isuzu D-MAX.
This year Goodyear will add a total of 24 new sizes to its various Cargo tyre lines for light commercial vehicles, strengthening its premium LCV offering in a market where it anticipates 4.2 per cent growth by 2028. Additions to the EfficientGrip Cargo 2, Vector 4Seasons Cargo and UltraGrip Cargo will boost market coverage across the Goodyear summer, all-season and winter LCV tyre portfolio to up to 89 per cent, making the range one of the most complete in the market.
Starting this month, Goodyear is rolling out the next generation of its UltraGrip winter tyre range, the UltraGrip Performance 3. The tyre enters the market as successor to both the UltraGrip 9+ and UltraGrip Performance+ and by September 2023 will be available in 94 sizes for 14- to 21-inch rims.
Goodyear wishes to address the “common misconception” that drivers view tyres as a pure commodity and don’t differentiate among different types and brands. Looking at the outcome of the Ipsos Category drivers and segmentation study 2022, which took place in France, Germany, Italy, Poland, Spain and the UK, Goodyear sees that a growing number of consumers believe having the right tyres is crucial. These tyre buyers look at performance characteristics before making their choice.
A further four “strategic sizes” join the Goodyear Eagle F1 Asymmetric 6 range this year and cover popular models such as the Kia Sportage, Peugeot 5008, and Tesla Model 3. Tyre sizes 235/45R18 98Y XL and 245/40R19 101Y HL are already available, while 225/55R18 102Y XL and 225/55R18 98Y will arrive in April and June respectively.
Those of you in London and the south of England are advised to look upwards next week, for the Goodyear Blimp is returning to our skies. Goodyear tells us that the Blimp will be above London and the surrounding areas on 11 and 12 May. From there, the icon will travel to Brands Hatch for the second round of the British Touring Car Championship on 14 and 15 May, where it will provide aerial coverage of the race.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.