Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
Maxxis has appointed Rachel Franklin as its new marketing communications coordinator. Franklin will be responsible for strengthening Maxxis’ brand awareness in the UK, as well as increasing engagement with consumers through its digital channels, including social media. According to the company, the appointment means Maxxis will have increased resource to make sure it continues effectively engaging with its fans through a variety of channels.
Dunlop is supporting the launch of its new RoadSmart III tyre with a new social media campaign, #DunlopRoadtrip. The campaign gives riders the opportunity to share videos and images of their ‘Ultimate Road Trip’ across the summer, with each month’s top three winning a set of RoadSmart III tyres. The pan-European competition will be fronted by 23-time TT winner John McGuinness – see below for his roadtrip video – and will take place on the official Dunlop Moto Facebook and Twitter pages.
Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.
Dunlop describes fan interaction as key in its support of the MSA British Touring Car Championship and Dunlop, confirming an extended on-event package.
To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.
My Car Check – the consumer vehicle data provider – has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been stolen and abandoned.
2015 marks the fifth year Tyres & Accessories has tracked, ranked and analysed the social media performance of the leading tyre brands. Each year technology has evolved and the depth and breadth of our coverage has grown with it. This year the headline news is that there is a new global winner. Meanwhile, less has […]
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.
Cooper, the first ‘Official Tyre of Arsenal Football Club’ has launched a new competition asking fans of the club to share their pre-match rituals. The tyre brand is using the hashtag #MatchReady to engage fans on social media, with three Arsenal stars taking part in the campaign-launching fan film (see below). Cooper is asking players and fans across Europe to share their #MatchReady rituals on Twitter, with the chance to win two tickets to see Arsenal v Swansea in the Premier League, hosted by former midfielder and ‘Romford Pelé’, Ray Parlour.
Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.
The Independent Automotive Aftermarket Federation (IAAF) has announced that its latest breakfast network meeting will address key legislation, internet parts and social media misuse for employers in the automotive aftermarket. Taking place at Valeo Service UK, Redditch, on Tuesday 21 April, the event will welcome a representative from Capita, a leading FTSE business and provider of business process management solutions.
Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.
Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).
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