Whether it’s the wrong kind of leaves on the line, frozen pipes or frosted locks, traditionally us Brits have never prepared well for winter… and it shows. As the sage advice goes, there’s no such thing as bad weather, just the wrong clothing. And whilst no sane person would brave the winter months in their summer shoes, we somehow expect our cars to.

The safety-conscious Scandinavians have it sussed. With many countries enforcing fitment of winter tyres in appropriate months, the accident figures, or rather lack of them, speak for themselves. We’ve all seen cars beached by the roadside or sliding helplessly along a poorly cleared road. Often with inevitable and expensive results. Whilst a decent set of winter tyres may tax the pocket a little, it’s small beer compared to a lost day’s work, your insurance excess – and resulting premium hike – or worse! Many fatal accidents occurring in winter could have been wholly avoidable had the vehicle in question had the right tyres fitted. Putting a price on safety really is the worst kind of false economy.

Whether it’s the wrong kind of leaves on the line, frozen pipes or frosted locks, traditionally the British have never prepared well for winter…and it shows. As the sage advice goes, there’s no such thing as bad weather, just the wrong clothing. And whilst no sane person would brave the winter months in their summer shoes, we somehow expect our cars to.

Toyo representatives point to Scandinavian’s example of preparedness. With many countries enforcing fitment of winter tyres in appropriate months, the Scandinavian accident figures, or rather lack of them, speak for themselves. We’ve all seen cars beached by the roadside or sliding helplessly along a poorly cleared road – often with inevitable and expensive results.