Vredestein has become the Official Main Sponsor of the FIS Alpine World Ski Championships 2025, which will be held in Saalbach, Austria from 4 to 16 February next year. Building on a successful partnership with the flagship event in 2023 in Courchevel and Méribel, France, the new sponsorship deal will enhance brand recognition and drive further awareness of award-winning Vredestein winter and all-season tyres.
The Vredestein tyre brand is to become an Official Sponsor of the 2023 FIS Alpine World Ski Championships, which will take place in Courchevel Méribel, France, between 6 and 19 February 2023. Apollo Tyres, owner of the Vredestein brand, signed the sponsorship deal to “help drive awareness of the award-winning Vredestein winter and all-season tyre ranges.”
Falken Tyres will support the Audi Nines international freeskiing and snowboarding event as its presenting partner when the event returns in Sölden and Obergurgl-Hochgurgl. Austria. Falken will host twenty corporate guests at the exhilarating snow weekend.
Pirelli’s new Ice Zero 2 studded winter tyre has been introduced in an exclusive preview on the roads of the World Skiing Championships at Are, Sweden, an event for which Pirelli is the main sponsor. Pirelli is also equipping the Audi e-tron cars used by the event organisers, and for featured “ice-driving experiences”, with Ice Zero FR and Ice Zero 2 rubber. The Ice Zero 2 is designed to meet the mobility needs of top of the range cars on Nordic and Russian roads. It will be launched officially on the icy roads of Pirelli’s proving ground at Flurheden in Swedish Lapland.
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Apollo Vredestein