Pirelli has become the first premium brand tyre manufacturer to confirm that it will exhibit at Brityrex International. Pirelli’s direct involvement represents a something of a coup for the British tyre market show, taking place at EventCity, Manchester on 7-9 October. While the show was able to attract Michelin Training Centre in 2012 – a returning exhibitor in 2014 – this year’s Brityrex is increasing its profile with both major and second-tier tyre brands, a fact that organiser SingEx-ECI expects will increase its appeal.