Silverstone Archives - Page 13 of 19

Maxxis Confirms Two More Performance/Tuning Show Appearances

Maxxis says it will promote its products to “around 75,000 performance car enthusiasts” expected to attend seven shows at which the brand will be present this summer. In addition to this weekend’s Ultimate Street Car show and the British Superbike Championship, Maxxis has today confirmed it will attend Total Vauxhall Live on 7 August and Ford Fair on 8 August). Maxxis is the exclusive tyre partner of Future, the special-interest media company behind some of the UK’s most successful performance events, magazines and websites. The deal guarantees Maxxis a prominent position within the Platinum Retail Village at both Ford Fair – billed as ‘Europe’s biggest and best Ford festival’ – and Total Vauxhall Live, a new Vauxhall circuit event.

5th August 2010/by Tyrepress Editors

TAFF Awards 2010: Industry Advertising Campaign

News, Premium

It seems logical that the bigger companies have more money to spend on advertising and indeed, four of the finalists are from the top six tyre manufacturers. They are joined this year by a new name – Maxxis International – who have been very active on the marketing front. Without any further ado, here are the nominations:

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29th July 2010/by Tyrepress Editors

Testing Begins on Pirelli F1 Rubber

News

Due to take over from Bridgestone as Formula One’s tyre supplier after the current 2010 season, Pirelli has started testing its tyres on a GP2 car in France, reported Manipe F1, which published an interview with Pirelli’s motorsport director, Paul Hembery. He declared himself “very happy with the performance of the product for the first test”.

28th July 2010/by Tyrepress Editors

Lorenzo Sets Records on Asymmetric Rear at MotoGP US Round

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Jorge Lorenzo rode his Fiat Yamaha to a new fastest race time in Round 9 of the 2010 MotoGP Championship on Sunday, tearing around the United States’ Race Mazda Raceway Laguna Seca, furthering his lead and seemingly inexorable rise to this season’s title. Tyre supplier Bridgestone was quick to explain the advantage its hard front and softer asymmetric rear slicks had given the field: every rider favoured the softer option asymmetric rear slick tyre which featured the improved medium compound rubber to offer better warm-up performance. “Its increased level of performance at higher temperatures was the reason it was sufficiently durable for race distance even as the track temperature reached 44 degrees,” a Bridgestone statement read.

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26th July 2010/by Tyrepress Editors

Ferrari One-Two Marred by Fine following Tame German Grand Prix

News

Ferrari’s second first and second place finish and general domination over the weekend at the German Grand Prix was marred by a maximum $100,000 fine for breaching sporting regulations, after Felipe Massa appeared to allow Fernando Alonso to pass him and win the race after a less-than-coded message from his engineer. While Ferrari officials and Massa himself denied any instructions effectively to hand the race to Alonso were issued, the constructor decided to accept the fine without appeal “in the interests of the sport,” according to team boss Stefano Domenicali. Bridgestone’s attempts to inject interest with the widest possible gap between tyre compounds were foiled by low track temperature allowing the super soft tyre to run longer than had been anticipated.

26th July 2010/by Tyrepress Editors

Pirelli Preparing for GP2 at Hockenheim Following ‘Pleasing’ Silverstone Round

Motorsport

The fourth round of the inaugural GP3 series, run on the revised Silverstone track layout, gave Pirelli’s hard compound tyres a chance to show drivers their performance characteristics. Pirelli notes the new hard compound Pirelli PZero 13-inch tyres proved to be “both fast and reliable at Silverstone despite a wide variety of weather conditions that accurately reflected the vagaries of the British climate.”

20th July 2010/by Tyrepress Editors

GT Tyres Gets Michelin FLAG Award

News

GT Tyres in Forres, Morayshire is the third tyre dealer in the UK and Ireland to win a Fastest Lap Award as part of Michelin’s 2010 FLAG promotion. As in previous months, the Fastest Lap prize is made up of £2,500 in vouchers, five PS3 games consoles for fitters and five places on the Michelin-sponsored Porsche Driving Experience at Silverstone.

15th July 2010/by Tyrepress Editors

Hard Compound GP3 Tyres Debut at Silverstone

Motorsport

The fourth round of the inaugural GP3 series took place at Silverstone over the weekend and gave drivers their first opportunity to savour the circuit’s revised track layout, which features seven new corners that have increased lap length and average speed. Silverstone also saw the debut of tyre supplier Pirelli’s hard compound tyres, which were left on the rack in favour of the medium compound in Barcelona and Istanbul followed by the soft compound during round three in Valencia.

13th July 2010/by Tyrepress Editors

Celebs Draw Crowds to Bridgestone Eco Rally

News

Hundreds of people turned out to see celebrities and politicians try their hand at eco-driving when the Bridgestone Eco-Rally travelled from Brighton to London’s Hyde Park on 7 July. F1 fans in particular lined the streets to get a glimpse of F1 heroes, such as Nico Hulkenberg, Eddie Irvine and Patrick Head, just days before the Silverstone Grand Prix. Other celebrities included Kevin McCloud, Quentin Wilson and Secretary of State for Energy and Climate Change, Chris Huhne.

The Bridgestone Eco-Rally showcased the latest in low and zero emission vehicle technology and included a full range of eco-vehicles from the Gutsi Zero Bus to the Honda CR-Z hybrid. The Ford Fusion world record-breaking hybrid also took part, representing Ford's electrification plans for Europe.

8th July 2010/by Tyrepress Editors

“Severe” Silverstone Grand Prix Expected by Bridgestone

News

Bridgestone Motorsport representatives are anticipating a “severe test” for their tyres at Silverstone for Formula One’s British Grand Prix, described as the company’s effective “home Grand Prix”. “The British Grand Prix is one of the most famous on the calendar and we are pleased to be visiting Silverstone once more,” said director Hiroshi Yasukawa. “Bridgestone Motorsport is based in Langley, near Heathrow, so this is a home Grand Prix for us. I am happy that Formula 1 will experience the new circuit layout that Bridgestone recently enjoyed with the British MotoGP race. Bridgestone UK is a very supportive market of our F1 programme and will enjoy a range of activities there.”

5th July 2010/by Tyrepress Editors

GP3 Debut for Soft Compound PZero Tyre

Motorsport

Pirelli’s new 13-inch PZero soft compound GP3 tyre made its debut at last weekend’s Valencia street circuit for round three of the all-new series. The tyre, designed to deliberately degrade and slide, remained on the shelf during the first two rounds in Barcelona and Istanbul Park, as the medium compound tyre instead saw action at these venues.

1st July 2010/by Tyrepress Editors

Bridgestone Previews Dutch TT MotoGP Meeting

News

Bridgestone will be present at the Assen circuit this weekend, which hosts the 80th Assen TT, and features a slight change to the circuit layout at the Ruskenhoek kink. For 2010, the kink has been smoothed which should allow riders to carry more speed through this section of the circuit. It also serves to slightly reduce the circuit’s lap length, but only by 13 metres. Hiroshi Yamada – manager, Bridgestone Motorsport Department says: “The TT Assen weekend is always good with many fans and great excitement, so I am looking forward to the Grand Prix.

23rd June 2010/by Tyrepress Editors

Lorenzo Completes Third Win on Bridgestone’s Medium Slick Tyres at Silverstone

News

The Great Britain GP at Silverstone on Sunday 20 June 2010 saw Jorge Lorenzo take a commanding victory for the Fiat Yamaha Team; his third of the MotoGP season. With the hottest track temperature of the weekend, Lorenzo used his softer option front and rear slicks to good effect, setting a fast and consistent pace throughout and the fastest lap of the race which becomes a new lap record at this new circuit. Behind Lorenzo the battle for the podium was intense as Repsol Honda’s Andrea Dovizioso pushed hard on his softer slicks to stay ahead of Ben Spies of Monster Yamaha Tech3, who scored his first MotoGP podium, and the Ducati Team duo of Nicky Hayden and Casey Stoner. The four were split by less than a second entering the final lap.

21st June 2010/by Tyrepress Editors

Bridgestone Previews First Silverstone MotoGP Meeting

News

Round five of the 2010 MotoGP Championship will be hosted for the first time since 1986 at Silverstone when the British Grand Prix takes place this weekend. Bridgestone, the sole tyre supplier for MotoGP, will bring its medium and hard slick compounds to the race, with the hard asymmetric rear tyre available.

15th June 2010/by Tyrepress Editors

Bridgestone Aims to Boost Footfall/Incentivise Dealers with Promotions

News

Bridgestone is rewarding dealers in its First Stop network with a unique driving experience. Throughout the second quarter of this year, the top-performing dealers will have the chance to win a Silverstone driving day this October. There are 12 days up for grabs: half going to dealers with multiple locations and half going to single locations. Points will be awarded for the number of Bridgestone, Firestone and Dayton tyres each dealer purchases, and they’ll receive regular updates to see if they’re racing ahead of the pack.

Dan Woodward, First Stop retail marketing analyst said: “We want to motivate First Stop staff with the best rewards possible. This is a fantastic opportunity to take some of the world’s highest performing cars around a legendary circuit.” The First Stop winners will be able to choose from a selection of highly desirable cars; such as the Lotus Exige S, the Ferrari 360 F1 Modena and the Caterham 7. In addition, the range features a number of cars that are new at Silverstone for 2010; including the Audi R8 and TT, plus the Porsche GT2 and GT3.

2nd June 2010/by Tyrepress Editors

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