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Bridgestone restructuring manufacturing footprint, investing in Solutions to create ‘leaner’ company

Outlining Bridgestone Corporation’s Mid-Long Term Business Strategy on 22 December, chief executive officer Shu Ishibashi spoke of the company’s plans through to 2023. The immediate priority has been to implement crisis management measures to address the impact of COVID-19; Bridgestone began implementing these in 2020, and the measures extend into this year. Beyond this, Bridgestone will work to rebuild earning power within the core Tire & Rubber business.

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  2. Caterpillar ‘Platinum’ certification for 4 Bridgestone tyre plants
  3. Despite postponement, Bridgestone remains committed to Olympics
  4. Bridgestone to offer customised retreads as part of fleet subscription model
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Bridgestone to offer customised retreads as part of fleet subscription model

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Retreading solutions lie at the heart of Bridgestone Corporation’s new Sustainability Business Framework. Announcing details of the framework’s “retread centric model”, chief executive officer Shu Ishibashi shares that the tyre maker plans to utilise tyre monitoring technologies in order to offer customised retreads via a subscription model.

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  3. Bridgestone lifts Bulldog production, invests in UK retreading as duties drive demand
  4. Bridgestone buying Tomtom Telematics for 910 million euros
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Bridgestone announces management changes in Americas, Asia Pacific

We can expect a flurry of business card printing and updates to LinkedIn profiles at Bridgestone in the near future following the announcement of several key appointments in the Americas and Asia Pacific regions. These latest executive management changes follow those announced in December 2019.

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Related news:

  1. Higgins, Ferrari appointed to chair Bridgestone Europe, Americas
  2. Bridgestone reorganises Americas, EMIA management
  3. Yves Kerstens to leave Bridgestone
  4. Management, structural changes at Bridgestone Americas
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