On 22 March, Shen Jinrong, chairman of ZC Rubber, summarised the Chinese tyre industry after the epidemic at the China Rubber Conference 2023. He said that during the three years of the epidemic (2020-2022), China’s tyre industry’s business environment and ecological chain had undergone significant changes.
The Chinese tyre industry is not optimistic about the future following the first half of 2022, which itself was something of a continuation of the problematic situation experienced in the country in 2021. In short, the overall Chinese tyre industry has experienced severe decline in profits. Shen Jinrong, chairman of ZC Rubber, China’s largest domestic tyre manufacturer and number nine in the world, made the comments during a recent speech at the China Rubber Conference 2022.
ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
At the global partner conference held at its headquarters in Hangzhou, China on 17 July, ZC Rubber celebrated its 60th anniversary together with more than 1,000 partners from around the world.
ZC Rubber has signed a strategic cooperation agreement with Bekaert, the global top steel cord supplier. The new arrangement will focus on the development of steel cord on green tyre.
ZC Rubber and Ningbo Institute of Materials Technology & Engineering, Chinese Academy of Sciences have announced their new Research & Development centre for rubber and novel environmental-friendly green materials. According to China’s largest tyre manufacturer, the centre will focus on the development on the rubber and materials for smart production, new energy and green material.
ZC Rubber has hosted its first European dealer meeting in Germany, designed to further development and marketing strategy in the market. Hosting “hundreds of partners and dealers,” Shen Jinrong, president of ZC Rubber, introduced the company mission: “To supply safe and value to global market”.
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China Rubber Conference 2023
China Rubber Conference 2022