Maxam to showcase ‘Xtra’ initiatives at Reifen 2016
Maxam Tire International will exhibit its latest OTR, agricultural, industrial and construction product lines from its large stand in Hall 7 (7E19). While this positioning echoes the brand’s positioning two years ago at the last Essen event, much has since changed, with its head office moving to Birmingham and Sailun Europe head Martin West taking over as managing director. Maxam has also appointed new managers, who will attend the show.