April launch for Yokohama BluEarth in Europe
Yokohama Rubber says its preparations for the 2010 European tyre label are to be strengthened through the April release of its BluEarth-1 range, which it says has achieved an ‘A’ grade rating – the highest possible – for fuel economy under the upcoming label’s expected classification system. The BluEarth-1 is the first of a series of BluEarth products that will be launched in Europe; the product family was first publicly previewed at January’s Tokyo Auto Show, where the top of the line BlueEarth-1 was displayed alongside the premium BluEarth RV-01 minivan tyre and the standard BluEarth AE-01.