Analysts: Michelin trying to recover lost market share with Tigar expansion
Michelin is aiming to recoup part of the market share it has lost in the last decade by pushing up tyre production and sales volume across the board. That’s the view of financial analysts at Morgan Stanley who described the company as “swimming in red ocean.” Referring to the 170 million euros the company just announced it is putting into increasing budget tyre production at its Tigar plant in Pirot, Serbia, financial analysts described the funding as “a small investment for Michelin”, but a “big clue for investors.”