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OE Vehicle Manufacturers Sign Up for SEMA

As the automotive accessories industry grows and assumes even greater importance in both the U.S. and world markets, several automakers have made commitments to participate in the SEMA Show scheduled for November 1-4, 2005, in Las Vegas.

The event will be especially significant as 14 original equipment manufacturer (OEM) brands – the highest number of OEM participants in SEMA Show history – will join with their partners in the specialty auto parts industry. In addition to OEM vehicle displays, the participating automakers will give SEMA members unparalleled access to technical data and a hands-on look at the vehicles that provide the basis for SEMA members’ products.

11th August 2005/by Tyrepress Editors

Leno to Headline SEMA Banquet

(Akron/Tire Review) SEMA has announced that car junkie and “Tonight Show” host Jay Leno will perform at the 2005 SEMA Industry Awards Banquet, on the 3 November, alongside the forthcoming SEMA Show. The banquet will be held at the Las Vegas Hilton Center.

Leno has been a frequent SEMA Show visitor and has exhibited his own cars at the event. “SEMA has had the pleasure of displaying some of Jay’s extensive car collection in the past, now we are fortunate enough to have his extensive talent at the awards banquet,” said Mitch Williams, SEMA’s incoming chairman of the board. Tickets for general attendees will become available after 15 August on a first come, first serve basis.

14th July 2005/by Tyrepress Editors

SEMA Online Show Registration Open

(Akron/Tire Review) Online registration is now open for the 2005 SEMA Show. Online registration can be accessed from www.semashow.com, where online tools such as the “My Show Planner” have been upgraded to make planning and navigation of the show more convenient. SEMA reminded visitors that it is a trade-only show, so it has increased screening procedures and heightened qualifications to ensure the exclusivity and professionalism of the event. The show is due to run from 1-4 November at the Las Vegas convention centre.

14th June 2005/by Tyrepress Editors

Pirelli Introduces Fourth MIRS Line At Georgia

Less than three years ago, the Governor of Georgia and Guy Mannino, President of Pirelli Tire North America (PTNA), pushed the button to start production at Pirelli’s first Modular Integrated Robotized System (MIRS) module in North America, in Rome, Georgia.

14th June 2005/by Tyrepress Editors

1,500 Already Onboard for 2005 SEMA Show

(Akron/Tire Review) SEMA has reported that some 1,500 companies have already registered as exhibitors for the 2005 SEMA Show, which runs from 1 – 4 November in Las Vegas. For the second consecutive year, exhibit space registrations have been handled online through SEMA’s show coordinator ConvExx Show Management. Space is still available, and details can be found at www.semashow.com.

6th May 2005/by Tyrepress Editors

TIA and SEMA Join Forces on NY Tyre Plan

(Akron/Tire Review) TIA and SEMA issued a joint letter to the New York State Legislature yesterday strongly objecting to proposed legislation that would force tyre manufacturers to include a “non-coded” date of manufacture on the sidewall of tyres. In the joint letter, TIA and SEMA said they “believe that this legislation would place tyre dealers, wholesalers and manufacturers at an unfair disadvantage by requiring this additional sidewall information, at no value to the motoring public.”

4th May 2005/by Tyrepress Editors

Lin Rejoins Federal as Sales and Marketing VP

(Akron/Tire Review) Federal Tire Co. has appointed Henry Lin as vice president of sales and marketing. Mr Lin had previously worked for Federal before leaving and then formally rejoining the company in March.

27th April 2005/by Tyrepress Editors

Yokohama Launches ADVAN

Having exhibited some of its latest products at the year’s major automotive shows, including the Paris Motor Show and SEMA, Yokohama is officially launching its new ADVAN branded high performance products. The Japanese manufacturer has selected Dubai’s warmer climate as the venue for this event and promises the opportunity to experience the benefits of its products first hand. Tyres & Accessories will report from the United Arab Emirate of Dubai covering all the news on Yokohama’s latest products.

5th January 2005/by Tyrepress Editors

SEMA goes hip-hop?

Last year 105,000 people attended the SEMA show. This time around the association expects to have attracted a similar number, roughly half of which are likely to be national or international buyers. According to the association, “early analysis of show activity and reports from members suggests a significant increase in buyer participation and business.” The success of the show has obviously been influenced by the large amounts of publicity that it generates. Tyres & Accessories reviews some of the highlights of a show that has all the glitz and glamour one would expect from an exhibition held in Las Vegas.

Cashing in on the hip-hop culture and its associated appetite for vehicle modification, the SEMA show’s organisers were keen to point out that “car enthusiast celebrities” Snoop Dogg and Usher were present. Not to mention the television production companies responsible for a new generation of fly-on-the-wall automotive tuning programmes including Overhaulin and Pimp My Ride. The show’s organisers also noted the presence of celebrities with just a little less street cred, namely Jay Leno and Hulk Hogan, not to mention motorsport luminaries like Mario Andretti.

In recent times, a number of manufacturers have tried to cash in on the novelty value of both tuning and the lucrative street-culture attached to it. Pirelli tyres, for example make regular appearances on MTV’s Pimp My Ride. The Italian manufacturer’s products have also successfully managed to find their way into the lyrics of various rappers and an association with one of the world’s most famous basketball players.

According to those behind the specialist equipment extravaganza, “the SEMA show has become a magnet for anyone connected with the automotive culture.” And this is exactly what the they want to market the show as, a show that is all things to all people. In the organisers’ words: “Only at the SEMA Show can you find: a classic roadster alongside the newest in off-road racing and performance technologies; a place where Shaquille O’Neal’s DUB-customised Cadillac Escalade competes for attention with the hot new Dodge Magnum or Chrysler 300C alongside Jay Leno’s totally unique Oldsmobile Toronado.”

During SEMA 2004, tyre manufacturers were keen to make sure their products were the centre of attention, with some going to greater lengths than others to ensure that this was the case.

5th January 2005/by Tyrepress Editors

Fourth MIRS Line For Pirelli

Pirelli has begun to install a fourth MIRS production line at its US factory in Rome, Georgia. Production will be in full swing by June 2005 and the new line will produce predominantly Scorpion Zero SUV tyres, including the new 26 inch tyre, recently shown at the SEMA exhibition. Rome will become Pirelli’s main source of performance SUV tyres, with all of its 4×4 output being tyres of 22 inches or larger.

21st December 2004/by Tyrepress Editors

SEMA and VDAT Make Agreement

Specialty equipment associations SEMA and Verband Deutscher Automobiltuner (VDAT) have signed a memorandum of understanding to promote increased cooperation between their associations and member companies.

“Working more closely together with our friends at VDAT will greatly enhance the ability of the specialty equipment industry to grow on both continents,” said Christopher J. Kersting, SEMA president and CEO. “It is essential that we join forces with our friends in Europe to be proactive regarding legislative and regulatory proposals which hamper the ability of consumers to personalize their vehicles.”

As a result of the agreement, SEMA and VDAT will become members of each other’s associations and exchange market and other information of mutual interest to members. In addition the associations say they will work together on legislative and regulatory developments affecting the industry in both markets and meet regularly to promote closer relations between organisations.

“I am very much looking forward to our cooperation with SEMA,” said Hans-Joerg Koeninger, VDAT general manager. “We will work together with this powerful trade organization for uniform and clear regulations for the approval of tuning products.”

Demonstrating their solidarity SEMA exhibited as part of the VDAT booth at the Essen Motor Show. VDAT will have a booth at the annual SEMA Show.

3rd December 2004/by Tyrepress Editors

Pirelli on 30 per cent of SEMA Wheels

Pirelli is claiming victory at the SEMA, in terms of product exposure. According to the company, a third of the vehicles on display were fitted with Pirelli products. For the Italian manufacturer, the highlight of the show was the Ford stand where the company’s new Mustang was exhibited with “every imaginable” tyre and wheel combination.

The tyre producer also took the opportunity to exhibit its P Zero ultra-high-performance passenger tyre and its Scorpion Zero SUV and light truck radial. The company reports that more than 35 per cent of the wheel specialists in the show’s South Hall fitted their designs with Pirelli tyres.

During Las Vegas exhibition, SEMA recognised the new Mustang as the most accessory friendly new vehicle for aftermarket tuners. Pirelli and Ford celebrated by hosting a Beach Boys concert and reception.

11th November 2004/by Tyrepress Editors

Dunlop’s Triple Tyre Launch

International News, Product News

Goodyear presented three new high performance Dunlop tyres at the SEMA show in an effort to rejuvenate its North American line up of the fading brand. Independent tyre dealers and consumers that attended the show had the chance to see the Dunlop SP Sport Maxx, the company’s new “flagship ultra-performance tyre” that has already been released into the European market and that performed well in Autocar’s recent tyre tests.

According to Andy Traicoff, director of the Dunlop brand in North America, the tyre has been received enthusiastically from manufacturers seeking “original-equipment tyres for their high-horsepower models.”

8th November 2004/by Tyrepress Editors

Dunlop Gives Away free ‘Treadheads’

Just a few days after unveiling its new Direzza DZ101 tyre, Dunlop found a number of volunteers willing to sit in the “chair.” The barber’s chair, that is.

4th November 2004/by Tyrepress Editors

Dunlop Presents ‘Maxxed Out’ Awards

Dunlop has awarded the first “Maxxed Out” award of the 2004 SEMA show to the owner of a customized 2001 Honda Civic. Ryan Shutt from Baltimore was selected for Dunlop’s best-of-show award for having “the best Dunlop tyre and tricked-out car combination at the show.”

3rd November 2004/by Tyrepress Editors