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Pirelli Becomes the Exclusive Tyre for Carlsson

(Las Vegas/Tire Review) Carlsson in North America, the tuning line exclusively for Mercedes-Benz vehicles, will partner with Pirelli Tire North America in a deal that will put Pirelli-branded tyres on all Carlsson-tuned Mercedes-Benz passenger cars and SUVs. To commence this new relationship, Carlsson is displaying its new S550 and CL-Class tuned Mercedes with 21-inch Pirelli P Zero Nero tires at the SEMA Show. Jorge Latorre, President of GGI Carlsson North America, commented: “We are very proud to fit Carlsson with Pirelli tyres,” said Jorge Latorre, president of GGI Carlsson North America. “It only makes sense that Carlsson be fitted with the most distinctive, leading edge high performance tires in the world.”

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Kumho’s Scented Tyre Popular

(Las Vegas/Tire Review) Kumho Tire USA’s scented tyre, which was introduced as a concept at last year’s SEMA Show, is reportedly coming to fruition. A lavendar scented version of the tyre will hit the market early next year in three sizes, Kumho said. Based on Kumho’s Ecsta DX, the tyre features specialty scented compounds that replaces the smell of tyre rubber with the scent of lavender. The compound includes heat resistant oils that add the scent to the tyre. Kumho has tried a number of different scents, including lavender, jasmine, rosemary and neroli.

According to Rick Brennan, Kumho’s brand director, the company is bringing the DX aroma tyre to the market to help build brand awareness and differentiate Kumho in the marketplace. The new DX is targeted at female consumers who drive sedans such as the Honda Accord, Toyota Camry and Ford Taurus. The scented Ecsta DX Aroma tyre will initially be available in sizes 205/60R16, 215/60R16 and 235/60R16.

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SEMA Show 2006: Cooper Now Part of Need For Speed Game Series

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(Las Vegas/Tire Review) Cooper Tire & Rubber Co. announced a partnership with Electronic Arts on the latest version of EA’s popular Need for Speed video game series. Cooper will have an in-game presence in the form of decals, branded billboards and storefronts in the new Need For Speed Carbon game. Additionally, the Cooper Zeon 2XS will be prominently featured in the game’s only drift track. Need for Speed Carbon, which features both city street and canyon racing, is available worldwide as of 1 November.

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SEMA Show 2006: Pirelli Teams With Foose Design

(Las Vegas/Tire Review) Pirelli Tire North America announced that it will become the exclusive tyre supplier to Foose Design. Foose Design founder Chip Foose, according to Pirelli, “has almost single-handedly brought the pleasures of creative automotive design to the American public through his regular TV appearances.” The first fruits of the partnership are all over the SEMA Show floor – some 30 Pirelli shod Foose vehicles are on display at the Las Vegas Convention Center.

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SEMA Show 2006: Goodyear Eagle Gets Magazine Honours

(Las Vegas/Tire Review) US Magazine, Popular Mechanics, has awarded Goodyear Tire & Rubber Co. with its Editor’s Choice Award in recognition of the tyremaker’s development of the Eagle ResponsEdge with Carbon Fiber radial introduced earlier this year. The magazine award recognized Goodyear’s achievement in new product design and innovation. Of the 17 automotive products honoured with the Editor’s Choice Award, the Goodyear Eagle ResponseEdge was the only tyre honoured.

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SEMA Show 2006: Kumho Launches Road Venture APT

(Las Vegas/Tire Review) The new Road Venture APT KL51, an all-purpose touring tyre designed for light trucks and SUVs, was introduced by Kumho Tire USA during the SEMA Show. Kumho officials said the new tyre features an all-season tread compound formulated to “deliver excellent wet and dry traction and enhanced mileage performance,” as well as “a comfortable ride, decreased road noise and driving stability.” The APT KL51 will be available in the first quarter of 2007 in 25 sizes with black sidewalls, ranging from 225/70R15 to 255/60R18, and in 11 sizes with outlined white letters, ranging from 225/75R15 to 255/65R17.

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New Slogans For BFNAT

Bridgestone Firestone North American Tire (BFNAT) used its dealer meeting, run in parallel with the SEMA Show in Las Vegas, to unveil new slogans for its Bridgestone and Firestone tyre brands. “It’s Bridgestone or Nothing” is the new tagline for the Bridgestone brand, while the Firestone brand will be tagged with “A Tradition of Innovation.” Bridgestone UK and Europe representatives told Tyres & Accessories that there are no current plans to transfer the new slogans to markets on this side of the Atlantic.

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SEMA Show 2006: Dunlop Muscles Up

(Las Vegas/Tire Review) Goodyear Tire & Rubber Co. introduced a new Dunlop-branded line, an “extreme sports performance tyre with race-like characteristics for drifting, on-track and autocross motorsports.” The street-legal Direzza Sport Z1 is “Dunlop’s new halo tyre for enthusiasts who want maximum dry-weather traction on the street or at the track,” said Silvana Valencic, Dunlop’s segment marketing manager. The tyre unveiled on the opening day of the 2006 SEMA Show.

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SEMA Show 2006: Kumho Adds Ecsta Run-flat

(Las Vegas/Tire Review) Kumho Tire USA expanded its lineup of run-flat tyres with the addition of the Ecsta SPT XRP. Initially, Kumho will offer 13 run-flat sizes of the Ecsta SPT XRP, ranging from 195/55R16 to 245/45ZR18. “Owners of vehicles that are equipped with run-flat tyres don’t have a lot of options when it’s time to replace those tyres,” said Rick Brennan, Kumho’s director of brand management. “The SPT XRP will offer these drivers an ultra high performance alternative to the OE runflats.” The SPT XRP enables a driver who experiences a loss of tyre air pressure to get his vehicle to a place where the tyre can safely be changed or repaired. The SPT XRP can be driven up to 50 miles at 50 mph with no air in the tyre, Kumho said.

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SEMA Show 2006: CTNA Shows Off New General Powerline

(Las Vegas/Tire Review) Continental Tire North America has introduced the new General Altimax series, a new flagship powerline for the General brand. CTNA said the debut is part of its “revitalization efforts for the General Tire brand which entails the brand’s steadfast commitment to meeting the needs of a broad range of consumers. This General tyre line will focus on a wide range of today’s consumers. Consumers that demand a brand they can trust, but also one that remains proactive in technology to ensure the highest level of product performance and quality,” said Travis Roffler, CTNA’s director of marketing.

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Coats Introduces Next Generation of Tyre Changers

With wheels and tyres rapidly getting bigger, heavier and tougher, tyre service is becoming more challenging than it has ever been – and choosing the right equipment is critical. At the SEMA Show 2006, Hennessy Industries unveiled the Coats APX90 tyre as its way of solving today’s tyre changing challenges.

New wheels, both aftermarket and OE, are increasingly large and unwieldy and require delicate care. In addition, mounting and demounting low-profile, high-performance and a variety of run-flat designs can be challenging. According to company representatives, “no matter what kind of assembly, the Coats APX90 was designed to handle any job quickly,” with protection for customers’ wheels in mind.

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Cooper Announces Champ Atlantic Deal at SEMA

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Cooper has given details of a new motorsports partnership with the Champ Car Atlantic Series. “The Cooper/Champ Atlantic partnership is mutually beneficial. We have conducted extensive testing with the newly-designed Swift 016.a chassis and have been able to provide a tyre that allows for the best possible setup for optimal performance of both the car and tyre. The Cooper Tire racing slick allows for more adjustments in the mid-range, giving teams and drivers more scope overall. We are confident that the tyres will meet and exceed the teams’ expectations, resulting in high level competitive racing,” said Julian Baldwin, as vice president, European Operations, and managing director, Cooper Tire & Rubber Company Europe.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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SEMA Show 2006: Conti Launches New ContiSportContact 3

(Las Vegas/Tire Review) Continental Tire North America is using the SEMA Show to launch the ContiSportContact 3 performance tyre line. Released in Europe earlier this year, the tyre makes its North American debut this week in Las Vegas. Already OE on the Audi TT and A6, the ContiSportContact 3 was developed for high performance vehicles and provides shorter braking distances, enhanced handling characteristics and superior grip on wet roads, according to CTNA.

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New Pirelli P4 Tyre Debuts At SEMA

Pirelli’s new touring line, the P4 Four Seasons, will be on the company’s stand at this year’s SEMA show and the first sizes will be available to dealers from January, 2007. The new line is a “tyre for all seasons” with a silica-rich tread compound and specialised tread design for maximum grip in both wet and snow conditions. Major advances in tread profile, generated from CAD designs, and the very latest tread compounding provide a substantial improvement in wear rate, giving the tyre an extremely long life, says Pirelli.

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Pirelli “Super Single” For Light Trucks At SEMA

Many in the US tyre business were expecting Pirelli to come to SEMA 2006 with a 32″ Scorpion Zero tyre, following its success with the 30″ version first shown at the New York Auto Show this year. Not so, as Pirelli decided to think more laterally (in every sense of the word). What Pirelli has brought to this year’s SEMA show in a world “first” is a 405/25R24 Scorpion Zero Asimmetrico, a trend setting idea for a ‘Super Single’ tyre for light trucks.

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