Setting foot inside the entrance of Oak Tyres’ new Newton-le-Willows headquarters, it is clear that the company has made a conscious decision to present a stride forwards in the professionalism of its operations. Renovations to the previously semi-derelict three floor building were taken on as a special project headed by the company’s Gary Cross around 18 months ago; “almost finished” when Tyres & Accessories visited, a strong, corporate aesthetic has been employed, with colours and imagery from the Oak Group’s own Davanti tyre brand, as well as exclusively distributed lines, such as Landsail, added to Oak’s red and greyscale CI.