Sales figures for July, recently released by the Motorcycle Industry Association (MCIA) have given a welcome and much-needed boost to the morale – and bottom line – of motorcycle dealers. There were increases in sales of machines in every sector, leading to a 41.9 per cent rise across the market, compared with July last year, and Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA), which represents UK motorcycle retailers, is in no doubt that the pandemic is responsible for the upturn, at least in part.