Marangoni Introduces Intelligence Quotient Brand Identity
Marangoni Tyre is promoting its new “Intelligence Quotient” corporate identity. The new global imagery builds on the striking “Intelligence” theme that has been successfully employed in the brand’s Italian home market, across Europe and internationally.
“This new identity will ensure considerably stronger trade and consumer recognition for the Marangoni brand, with continued focus on the Intelligence theme. Customers will relate to the brand being communicated through the new Intelligence Quotient ideology – delivering European quality and performance at a price that is genuinely affordable…From a retailer standpoint, the decision to stock Marangoni is clearly an intelligent one and customers will relate to this…For consumers, Marangoni promises quality and performance matched with exceptional value and a buying decision that represents a truly intelligent choice. Higher quality and performance for a lower cost is certainly a compelling sales argument!” Derek Carruthers – global sales and marketing director (Marangoni Car Tyre) commented.