A public relations campaign supporting the launch of a Goodyear-brand tyre in China has been honoured as one of the world’s 50 best public relations programmes by The Holmes Group, organiser of the SABRE Awards. At the 2014 Global SABRE Awards, an event billed as the “elite of the elite” that brings together the finest from the SABRE Awards competitions in the Americas, Asia-Pacific and the EMEA region, Goodyear was named winner in the specialist audience – marketing to men category.