Football sponsorship an “important stepping stone” in Prometeon’s development strategy
The partnership that began between Prometeon Tyre Group and Italian football club Parma Calcio 1913 a year ago continues in 2023-24. When the new Serie B season begins later this week, the tyre maker will return at main sponsor and again be present on players’ shirts. Prometeon also becomes Official Tyre Partner this season and will supply tyres for the coach used by the club’s first team.