Goodyear Dunlop Regaining Lost UK Truck Tyre Market Share
2009 was a difficult year for the whole tyre business, but those selling commercial vehicle tyres had a particularly rough ride. With operators running fewer vehicles less often, and with the credit crunch biting at the heels of haulage companies already under pressure from sky-high fuel prices, there was considerable price pressure on premium tyre companies. As a result, last year saw the total UK truck tyre market shrink and some key changes take place in terms of market share. One key decline in unit share saw Goodyear Dunlop slip from 20 per cent in 2007 (third place) to estimated 9 per cent in 2009 (fifth place). With this in mind and in the context of the appointment of a new managing director at Tyre Fort, Tyres & Accessories visited Goodyear Dunlop’s UK headquarters for an exclusive interview with Nigel Sowerby, director commercial vehicle and off-the-road tyres.