Cordiant Brand Launched in Cyprus
Following the first indications that the company would launch a new brand earlier this year, the Sibur Corporation has now officially launched the new “Cordiant” line. The launch took place at a media event on the Mediterranean island of Cyprus, where journalists had the opportunity to get some first impressions of what is supposed to be Sibur’s new flagship brand. Sibur expects Cordiant to lay the foundation stone for the future success of the new tyre holding company which is due to be founded by the end of this year. Sibur also plans to use its modified brand strategy to focus more closely on the European markets, with the first successful step having already been taken in Eastern Europe.