Brityrex International on Target for a Record Show
With Brityrex International 2007 only a matter of weeks away, the show continues to attract exhibitors from a wide range of tyre and aftermarket sectors. Says Paul Farrant, managing director of the organisers ECI International: “When we began marketing the show, we deliberately targeted other aftermarket sectors as well as the tyre industry with a dedicated marketing and PR campaign. The result is a broader than ever exhibitor base, reflecting the wider range of services on offer today from garages and fast-fits as they concentrate on customer retention.”